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“Emotionally and cognitively and executively the brain has established a lot of pathways,” says Dr. Sanam Hafeez, a licensed clinical psychologist and neuropsychologist. “The more you do something the more ingrained it becomes in neural pathways, much like how a computer that stores the sites you visit — when you log onto your browser, they will pop up because you use them a lot. Change is an upheaval of many things and the brain has to work to fit it into an existing framework.”

“You absolutely can and should teach your brain to change,” says Hafeez, noting that keeping the brain agile has been shown to help delay aging. “I've done quite a bit of work on the aging process and slowing that down. It starts with changing the aversion to change.”

“Let’s say you’re a financial planer who takes up knitting,” says Hafeez. “That is doing something very different, where the brain truly has to adapt new neural pathways. Learning a new skill like this have been shown to ward off dementia, aging and cognitive decline because it regenerates cellular activity. Learn a new language in middle age. You tax your brain by shaking things up and it’s effective for your body in the way HIIT is for your body.”

Simply defined, gamification is the use of game elements – point-scoring, levels, competition with others, measurable evidence of accomplishment, ratings and rules of play – in non-game contexts. Games deliver an instantaneous, visceral experience of success and reward, and they are increasingly used in the workplace to promote emotional engagement with the work process, to increase workers’ psychological investment in completing otherwise uninspiring tasks, and to influence, or “nudge”, workers’ behaviour.

According to Burawoy, production at Allied was deliberately organised by management to encourage workers to play the game. When work took the form of a game, Burawoy observed, something interesting happened: workers’ primary source of conflict was no longer with the boss. Instead, tensions were dispersed between workers (the scheduling man, the truckers, the inspectors), between operators and their machines, and between operators and their own physical limitations (their stamina, precision of movement, focus). The battle to beat the quota also transformed a monotonous, soul-crushing job into an exciting outlet for workers to exercise their creativity, speed and skill. Workers attached notions of status and prestige to their output, and the game presented them with a series of choices throughout the day, affording them a sense of relative autonomy and control. It tapped into a worker’s desire for self-determination and self-expression. Then, it directed that desire towards the production of profit for their employer.

Former Google “design ethicist” Tristan Harris has also described how the “pull-to-refresh” mechanism used in most social media feeds mimics the clever architecture of a slot machine: users never know when they are going to experience gratification – a dozen new likes or retweets – but they know that gratification will eventually come. This unpredictability is addictive: behavioural psychologists have long understood that gambling uses variable reinforcement schedules – unpredictable intervals of uncertainty, anticipation and feedback – to condition players into playing just one more round.

UBI adds money to the economy without increasing production or output. This is how you cause inflation: The creation of money without consideration of the real resources available to you.

FJG adds money to the economy by increasing productivity and output. This is how you avoid, or greatly reduce the severity of, inflation. It forces private industry and the military to up their game, in order to be competitive with the FJG: better than bare-minimum living wage, benefits, and working conditions.

If the FJG creates “busywork” pointless jobs, it is not a problem of the FJG itself, but rather a reflection of poor implementation of the FJG at the local level. There are basically an infinite number of genuinely useful things to be done at the local level, throughout the country.

The human brain has always loved the dopamine rush of notifications, in any form; recent research indicates the unpredictable but ubiquitous updates of Gmail or Twitter carry the same neurological effect as rocking a slot machine. While Internet use is "not addictive in the same way as pharmacological substances are," as cognitive scientist Tom Stafford noted in 2013, we continually chase those unpredictable payoffs on Facebook and Instagram in ways that tend to mirror gambling or sex addictions, even if "Internet addiction" writ large currently holds an ambiguous position in the Diagnostic and Statistical Manual of Mental Disorders.

For products whose fundamental business proposition is harnessing attention, building those so-called "compulsion loops" isn't an accident of technology—it's the whole point. Indeed, observers have argued since Parker's "human psychology" flub last year that Facebook has not just meticulously measured, but fundamentally altered human behavior, and nascent technology ventures emboldened by Facebook's world-changing success have sought to translate the behavioral tricks that psychologist B.F. Skinner applied to the gambling kiosk to every mobile app under the sun. "When a gambler feels favored by luck, dopamine is released," Natasha Schüll, author of Addiction by Design: Machine Gambling in Las Vegas, told the Guardian in March. All Facebook managed to do was find a way to miniaturize the captivating logic of the slot machine—with no cost to the user but their time and attention.

While the human brain is tremendously plastic, that doesn't mean Facebook is savagely rewiring the human brain. Indeed, the Facebook users in the Cal State–Fullerton study "showed greater activation of their amygdala and striatum, brain regions that are involved in impulsive behavior," as Live Science's Tia Ghose reported at the time. Ghose continued: "But unlike in the brains of cocaine addicts, for instance, the Facebook users showed no quieting of the brain systems responsible for inhibition in the prefrontal cortex." Facebook isn't fundamentally rewiring the structure of the human brain, but its ubiquity has the same relative effect by kicking our rewards centers into overdrive.