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Huge overlap between what some practitioners call "Online Educational Role-Play" and ARGs.

However, in an education system and learning culture so entrenched in standardized testing, the role and value of play and games is still finding a place, which is why the backlash against gamification is problematic, not just in the backlash, but in the way it is reported and then read by those who'd prefer the way we teach our children remains the same.