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Ilya Kurylev

Online Advertising Deals Report 2008 - 1 views

  • 2008 Online Advertising Deals Report A Special Report from ContentNext Media: Q107-Q208
  • © 2008 ContentNext Media, Inc. Online advertising spending, estimated to be $600 to $800 billion, is increasingly the focus of some of the most strategic investments and largest acquisitions in a growing sector. In the last year, we saw Federated Media and Glam raising upwards of $50 million, Microsoft's acquisition of aQuantive for $6 billion, and Google's acquisition of Doubleclick for $33 billion. This 48-page report examines the investments and acquisitions in online advertising from Q1'07 through Q2'08 using 32 charts and graphs, including rich appendices with a market overview by Lehman Brothers, in-depth analysis by Lauren Rich Fine, coverage of the EconAds Conference and links to stories from the ContentNext archive. More details on paidContent.org. Purchase Online Advertising Deals Report ($399)
  • Online advertising spending, estimated to be $600 to $800 billion, is increasingly the focus of some of the most strategic investments and largest acquisitions in a growing sector. In the last year, we saw Federated Media and Glam raising upwards of $50 million, Microsoft's acquisition of aQuantive for $6 billion, and Google's acquisition of Doubleclick for $33 billion. This 48-page report examines the investments and acquisitions in online advertising from Q1'07 through Q2'08 using 32 charts and graphs, including rich appendices with a market overview by Lehman Brothers, in-depth analysis by Lauren Rich Fine, coverage of the EconAds Conference and links to stories from the ContentNext archive. More details on paidContent.org. Purchase Online Advertising Deals Report ($399)
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    This 48-page report examines the investments and acquisitions in online advertising from Q1'07 through Q2'08
Ilya Kurylev

Acclaim to make $30m in revenue from free to play games this year - 1 views

  • Howard Marks spoke at Paris GDC today, and Worlds in Motion has a writeup, including quotes from Marks about key stats for Acclaim’s free to play games:
  • For example, profitability is often measured through average revenue per user (ARPU). “Most of the time ARPU is $30-$40 a month,” said Marks. “A month! Not just one time.”
  • “The next thing is percentage of uniques,” he continued, defining “uniques” as players who spend money on a given game. “We’ve found in Asia, in Korea, we’ve found that 10% of people will spend money! I think it’s great! In the United States it’s less, more like 5-10%. But we’re getting there.”
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  • The average lifetime for a player in the free-to-play space is 3-4 months per game, less than what is generally expected for a more traditional subscription MMO.
  • That statistic leads to churn rate, which describes player loss per month. “It turns out you lose a lot,” admitted Marks. “You should be prepared to say, ‘I only brought in 100,000 players this month, but only 10,000 stayed.’ That’s okay! That’s okay. Some of them will come back, and you can always get more.”
  • He also says (according to Worlds In Motion) that Acclaim will make $30m in revenues this year and break even on their core games business, but is investing heavily in R&D. Those are great numbers, and certainly place Acclaim to the front of the pack for free to play publishers in the West.
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    Lightspeed Venture Partners Blog
Ilya Kurylev

Мировые хиты казуальных игр появились на Mail.Ru - 0 views

  • 22 июля, 2008, Москва. Игры@Mail.Ru (http://games.mail.ru), ведущий российский игровой портал, объявляет о заключении соглашения с Alawar Entertainment
  • «В прошлом году российские продажи казуальных игр выросли почти на 300%, превысив аналогичный показатель всех остальных сегментов игрового рынка. Для нас игровое направление является стратегическим - недавно мы запустили собственную игровую платформу и вышли на рынок казуальных онлайн-игр. Партнерство с Alawar дает нам возможность серьезно расширить предоставляемые пользователям игровые возможности», - сказал Дмитрий Гришин, генеральный директор Mail.Ru.
  • Аудитория созданного в мае 2006 года проекта Игры@Mail.Ru в мае 2008 года превысила 1,8 миллиона посетителей и позволила ему войти в тройку лидирующих игровых порталов Рунета. Помимо казуальных игр от Alawar, на Играх@Mail.Ru доступен целиком созданный на флэш раздел с разработанными порталом Mail.Ru мини-играми и популярные браузерные игры, такие, как Жуки@Mail.Ru и «Троецарствие».
    • Ilya Kurylev
       
      аудитория games.mail.ru
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    Интересные факты о казуальных играх и games.mail.ru
Ilya Kurylev

Lingua Mania - Игра про изучение английского - 1 views

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    Игра, где геймплей заключается в тренировке знаний английского, в основном соответствия иностранных и русских слов. Аватар с возможностью одевания. Окупаемость по модели подписки.
Ilya Kurylev

Серьёзный рынок несерьёзных игр - 0 views

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    Статья Александра Лысковского о казуальных играх, PC Week 2006
Ilya Kurylev

Что такое казуальные игры - 0 views

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    Статья от Алавара, дающая простое определение казуальным играм
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