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Howard Marks spoke at Paris GDC today, and Worlds in Motion has a writeup, including quotes from Marks about key stats for Acclaim’s free to play games:

For example, profitability is often measured through average revenue per user (ARPU). “Most of the time ARPU is $30-$40 a month,” said Marks. “A month! Not just one time.”

“The next thing is percentage of uniques,” he continued, defining “uniques” as players who spend money on a given game. “We’ve found in Asia, in Korea, we’ve found that 10% of people will spend money! I think it’s great! In the United States it’s less, more like 5-10%. But we’re getting there.”

2008 Online Advertising Deals Report A Special Report from ContentNext Media: Q107-Q208

© 2008 ContentNext Media, Inc. Online advertising spending, estimated to be $600 to $800 billion, is increasingly the focus of some of the most strategic investments and largest acquisitions in a growing sector. In the last year, we saw Federated Media and Glam raising upwards of $50 million, Microsoft's acquisition of aQuantive for $6 billion, and Google's acquisition of Doubleclick for $33 billion. This 48-page report examines the investments and acquisitions in online advertising from Q1'07 through Q2'08 using 32 charts and graphs, including rich appendices with a market overview by Lehman Brothers, in-depth analysis by Lauren Rich Fine, coverage of the EconAds Conference and links to stories from the ContentNext archive. More details on paidContent.org. Purchase Online Advertising Deals Report ($399)

Online advertising spending, estimated to be $600 to $800 billion, is increasingly the focus of some of the most strategic investments and largest acquisitions in a growing sector. In the last year, we saw Federated Media and Glam raising upwards of $50 million, Microsoft's acquisition of aQuantive for $6 billion, and Google's acquisition of Doubleclick for $33 billion. This 48-page report examines the investments and acquisitions in online advertising from Q1'07 through Q2'08 using 32 charts and graphs, including rich appendices with a market overview by Lehman Brothers, in-depth analysis by Lauren Rich Fine, coverage of the EconAds Conference and links to stories from the ContentNext archive. More details on paidContent.org. Purchase Online Advertising Deals Report ($399)