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Gary Edwards

» 21 Facts About NSA Snooping That Every American Should Know Alex Jones' Infowars: There's a war on for your mind! - 0 views

www.infowars.com/hat-every-american-should-know

NSA-Patriot-Act-NDAA NSA-Whistleblower PRISM Echelon-SIGINT

shared by Gary Edwards on 19 Jun 13 - No Cached
  • Gary Edwards on 19 Jun 13
     
    NSA-PRISM-Echelon in a nutshell.  The list below is a short sample.  Each fact is documented, and well worth the time reading. "The following are 21 facts about NSA snooping that every American should know…" #1 According to CNET, the NSA told Congress during a recent classified briefing that it does not need court authorization to listen to domestic phone calls… #2 According to U.S. Representative Loretta Sanchez, members of Congress learned "significantly more than what is out in the media today" about NSA snooping during that classified briefing. #3 The content of all of our phone calls is being recorded and stored.  The following is a from a transcript of an exchange between Erin Burnett of CNN and former FBI counterterrorism agent Tim Clemente which took place just last month… #4 The chief technology officer at the CIA, Gus Hunt, made the following statement back in March… "We fundamentally try to collect everything and hang onto it forever." #5 During a Senate Judiciary Oversight Committee hearing in March 2011, FBI Director Robert Mueller admitted that the intelligence community has the ability to access emails "as they come in"… #6 Back in 2007, Director of National Intelligence Michael McConnell told Congress that the president has the "constitutional authority" to authorize domestic spying without warrants no matter when the law says. #7 The Director Of National Intelligence James Clapper recently told Congress that the NSA was not collecting any information about American citizens.  When the media confronted him about his lie, he explained that he "responded in what I thought was the most truthful, or least untruthful manner". #8 The Washington Post is reporting that the NSA has four primary data collection systems… MAINWAY, MARINA, METADATA, PRISM #9 The NSA knows pretty much everything that you are doing on the Internet.  The following is a short excerpt from a recent Yahoo article… #10 The NSA is suppose
Gary Edwards

Two Microsofts: Mulling an alternate reality | ZDNet - 1 views

www.zdnet.com/n-alternate-reality-7000016916

Microsoft microsoft-monopoly Judge-Thomas-Penfield-Jackson

shared by Gary Edwards on 19 Jun 13 - No Cached
  • Judge Jackson had it right. And the Court of Appeals? Not so much
  • Judge Jackson is an American hero and news of his passing thumped me hard. His ruling against Microsoft and the subsequent overturn of that ruling resulted, IMHO, in two extraordinary directions that changed the world. Sure the what-if game is interesting, but the reality itself is stunning enough. Of course, Judge Jackson sought to break the monopoly. The US Court of Appeals overturn resulted in the monopoly remaining intact, but the Internet remaining free and open. Judge Jackson's breakup plan had a good shot at achieving both a breakup of the monopoly and, a free and open Internet. I admit though that at the time I did not favor the Judge's plan. And i actually did submit a proposal based on Microsoft having to both support the WiNE project, and, provide a complete port to WiNE to any software provider requesting a port. I wanted to break the monopolist's hold on the Windows Productivity Environment and the hundreds of millions of investment dollars and time that had been spent on application development forever trapped on that platform. For me, it was the productivity platform that had to be broken.
  • I assume the good Judge thought that separating the Windows OS from Microsoft Office / Applications would force the OS to open up the secret API's even as the OS continued to evolve. Maybe. But a full disclosure of the API's coupled with the community service "port to WiNE" requirement might have sped up the process. Incredibly, the "Undocumented Windows Secrets" industry continues to thrive, and the legendary Andrew Schulman's number is still at the top of Silicon Valley legal profession speed dials. http://goo.gl/0UGe8 Oh well. The Court of Appeals stopped the breakup, leaving the Windows Productivity Platform intact. Microsoft continues to own the "client" in "Client/Server" computing. Although Microsoft was temporarily stopped from leveraging their desktop monopoly to an iron fisted control and dominance of the Internet, I think what were watching today with the Cloud is Judge Jackson's worst nightmare. And mine too. A great transition is now underway, as businesses and enterprises begin the move from legacy client/server business systems and processes to a newly emerging Cloud Productivity Platform. In this great transition, Microsoft holds an inside straight. They have all the aces because they own the legacy desktop productivity platform, and can control the transition to the Cloud. No doubt this transition is going to happen. And it will severely disrupt and change Microsoft's profit formula. But if the Redmond reprobate can provide a "value added" transition of legacy business systems and processes, and direct these new systems to the Microsoft Cloud, the profits will be immense.
  • ...1 more annotation...
  • Judge Jackson sought to break the ability of Microsoft to "leverage" their existing monopoly into the Internet and his plan was overturned and replaced by one based on judicial oversight. Microsoft got a slap on the wrist from the Court of Appeals, but were wailed on with lawsuits from the hundreds of parties injured by their rampant criminality. Some put the price of that criminality as high as $14 Billion in settlements. Plus, the shareholders forced Chairman Bill to resign. At the end of the day though, Chairman Bill was right. Keeping the monopoly intact was worth whatever penalty Microsoft was forced to pay. He knew that even the judicial over-site would end one day. Which it did. And now his company is ready to go for it all by leveraging and controlling the great productivity transition. No business wants to be hostage to a cold heart'd monopolist. But there is huge difference between a non-disruptive and cost effective, process-by-process value-added transition to a Cloud Productivity Platform, and, the very disruptive and costly "rip-out-and-replace" transition offered by Google, ZOHO, Box, SalesForce and other Cloud Productivity contenders. Microsoft, and only Microsoft, can offer the value-added transition path. If they get the Cloud even halfway right, they will own business productivity far into the future. Rest in Peace Judge Jackson. Your efforts were heroic and will be remembered as such. ~ge~
  • Gary Edwards on 19 Jun 13
     
    Comments on the latest SVN article mulling the effects of Judge Thomas Penfield Jackson's anti trust ruling and proposed break up of Microsoft. comment: "Chinese Wall" Ummm, there was a Chinese Wall between Microsoft Os and the MS Applciations layer. At least that's what Chairman Bill promised developers at a 1990 OS/2-Windows Conference I attended. It was a developers luncheon, hosted by Microsoft, with Chairman Bill speaking to about 40 developers with applications designed to run on the then soon to be released Windows 3.0. In his remarks, the Chairman described his vision of commoditizing the personal computer market through an open hardware-reference platform on the one side of the Windows OS, and provisioning an open application developers layer on the other using open and totally transparent API's. Of course the question came up concerning the obvious advantage Microsoft applications would have. Chairman Bill answered the question by describing the Chinese Wall that existed between Microsoft's OS and Apps develop departments. He promised that OS API's would be developed privately and separate from the Apps department, and publicly disclosed to ALL developers at the same time. Oh yeah. There was lots of anti IBM - evil empire stuff too :) Of course we now know this was a line of crap. Microsoft Apps was discovered to have been using undocumented and secret Window API's. http://goo.gl/0UGe8. Microsoft Apps had a distinct advantage over the competition, and eventually the entire Windows Productivity Platform became dependent on the MSOffice core. The company I worked for back then, Pyramid Data, had the first Contact Management application for Windows; PowerLeads. Every Friday night we would release bug fixes and improvements using Wildcat BBS. By Monday morning we would be slammed with calls from users complaining that they had downloaded the Friday night patch, and now some other application would not load or function properly. Eventually we tracked th
Paul Merrell

DailyDot - 0 views

www.dailydot.com/...dead-cybersecurity-bill-failed

security state CISPA internet freedom data privacy

shared by Paul Merrell on 27 Apr 13 - No Cached
  • Experts and sources with knowledge of the situation say the most controversial Internet bill of the year, the Cyber Information Sharing and Protection Act (CISPA), is already dead in the water. That's good news for the millions worldwide who have formally registered their opposition to the bill. Designed to help the U.S. fight online attacks, CISPA would make it easier for corporations that are hacked to pass what they know to government agencies—including, critics say, swaths of your private information that would otherwise be protected by law. But though CISPA resoundingly passed the House of Representatives April 18, "it is extremely unlikely for the Senate" to vote on the bill," the ACLU's Michelle Richardson told the Daily Dot.
  • A Senate committee aide, who requested to not be named, told the Daily Dot that "there is no possible plan to bring up CISPA," in the Senate. The aide cited the fact that the Senate tried to pass its own cybersecurity bill, the Cybersecurity Act of 2012 (CSA). While unsuccessful, it underscored a desire for legislation that took more explicit efforts to protect individuals' Internet privacy. "There are just too many problems with it," the aide said of CISPA. This is backed up by U.S. News and World Report, which has reported that a staffer on the Senate's Committee on Commerce, Science and Transportation explicitly claims CISPA is no longer a possibility, and senators are "drafting separate bills" to include some CISPA provisions.
Paul Merrell

Hey ITU Member States: No More Secrecy, Release the Treaty Proposals | Electronic Frontier Foundation - 0 views

www.eff.org/...crecy-release-wcit-documents-0

Internet freedom Openweb ITU regulation

shared by Paul Merrell on 25 Nov 12 - No Cached
  • The International Telecommunication Union (ITU) will hold the World Conference on International Telecommunications (WCIT-12) in December in Dubai, an all-important treaty-writing event where ITU Member States will discuss the proposed revisions to the International Telecommunication Regulations (ITR). The ITU is a United Nations agency responsible for international telecom regulation, a bureaucratic, slow-moving, closed regulatory organization that issues treaty-level provisions for international telecommunication networks and services. The ITR, a legally binding international treaty signed by 178 countries, defines the boundaries of ITU’s regulatory authority and provides "general principles" on international telecommunications. However, media reports indicate that some proposed amendments to the ITR—a negotiation that is already well underway—could potentially expand the ITU’s mandate to encompass the Internet.
  • The International Telecommunication Union (ITU) will hold the World Conference on International Telecommunications (WCIT-12) in December in Dubai, an all-important treaty-writing event where ITU Member States will discuss the proposed revisions to the International Telecommunication Regulations (ITR). The ITU is a United Nations agency responsible for international telecom regulation, a bureaucratic, slow-moving, closed regulatory organization that issues treaty-level provisions for international telecommunication networks and services. The ITR, a legally binding international treaty signed by 178 countries, defines the boundaries of ITU’s regulatory authority and provides "general principles" on international telecommunications. However, media reports indicate that some proposed amendments to the ITR—a negotiation that is already well underway—could potentially expand the ITU’s mandate to encompass the Internet. In similar fashion to the secrecy surrounding ACTA and TPP, the ITR proposals are being negotiated in secret, with high barriers preventing access to any negotiating document. While aspiring to be a venue for Internet policy-making, the ITU Member States do not appear to be very open to the idea of allowing all stakeholders (including civil society) to participate. The framework under which the ITU operates does not allow for any form of open participation. Mere access to documents and decision-makers is sold by the ITU to corporate “associate” members at prohibitively high rates. Indeed, the ITU’s business model appears to depend on revenue generation from those seeking to ‘participate’ in its policy-making processes. This revenue-based principle of policy-making is deeply troubling in and of itself, as the objective of policy making should be to reach the best possible outcome.
  • EFF, European Digital Rights, CIPPIC and CDT and a coalition of civil society organizations from around the world are demanding that the ITU Secretary General, the  WCIT-12 Council Working Group, and ITU Member States open up the WCIT-12 and the Council working group negotiations, by immediately releasing all the preparatory materials and Treaty proposals. If it affects the digital rights of citizens across the globe, the public needs to know what is going on and deserves to have a say. The Council Working Group is responsible for the preparatory work towards WCIT-12, setting the agenda for and consolidating input from participating governments and Sector Members. We demand full and meaningful participation for civil society in its own right, and without cost, at the Council Working Group meetings and the WCIT on equal footing with all other stakeholders, including participating governments. A transparent, open process that is inclusive of civil society at every stage is crucial to creating sound policy.
  • ...5 more annotations...
  • Civil society has good reason to be concerned regarding an expanded ITU policy-making role. To begin with, the institution does not appear to have high regard for the distributed multi-stakeholder decision making model that has been integral to the development of an innovative, successful and open Internet. In spite of commitments at WSIS to ensure Internet policy is based on input from all relevant stakeholders, the ITU has consistently put the interests of one stakeholder—Governments—above all others. This is discouraging, as some government interests are inconsistent with an open, innovative network. Indeed, the conditions which have made the Internet the powerful tool it is today emerged in an environment where the interests of all stakeholders are given equal footing, and existing Internet policy-making institutions at least aspire, with varying success, to emulate this equal footing. This formula is enshrined in the Tunis Agenda, which was committed to at WSIS in 2005:
  • 83. Building an inclusive development-oriented Information Society will require unremitting multi-stakeholder effort. We thus commit ourselves to remain fully engaged—nationally, regionally and internationally—to ensure sustainable implementation and follow-up of the outcomes and commitments reached during the WSIS process and its Geneva and Tunis phases of the Summit. Taking into account the multifaceted nature of building the Information Society, effective cooperation among governments, private sector, civil society and the United Nations and other international organizations, according to their different roles and responsibilities and leveraging on their expertise, is essential. 84. Governments and other stakeholders should identify those areas where further effort and resources are required, and jointly identify, and where appropriate develop, implementation strategies, mechanisms and processes for WSIS outcomes at international, regional, national and local levels, paying particular attention to people and groups that are still marginalized in their access to, and utilization of, ICTs.
  • Indeed, the ITU’s current vision of Internet policy-making is less one of distributed decision-making, and more one of ‘taking control.’ For example, in an interview conducted last June with ITU Secretary General Hamadoun Touré, Russian Prime Minister Vladimir Putin raised the suggestion that the union might take control of the Internet: “We are thankful to you for the ideas that you have proposed for discussion,” Putin told Touré in that conversation. “One of them is establishing international control over the Internet using the monitoring and supervisory capabilities of the International Telecommunication Union (ITU).” Perhaps of greater concern are views espoused by the ITU regarding the nature of the Internet. Yesterday, at the World Summit of Information Society Forum, Mr. Alexander Ntoko, head of the Corporate Strategy Division of the ITU, explained the proposals made during the preparatory process for the WCIT, outlining a broad set of topics that can seriously impact people's rights. The categories include "security," "interoperability" and "quality of services," and the possibility that ITU recommendations and regulations will be not only binding on the world’s nations, but enforced.
  • Rights to online expression are unlikely to fare much better than privacy under an ITU model. During last year’s IGF in Kenya, a voluntary code of conduct was issued to further restrict free expression online. A group of nations (including China, the Russian Federation, Tajikistan and Uzbekistan) released a Resolution for the UN General Assembly titled, “International Code of Conduct for Information Security.”  The Code seems to be designed to preserve and protect national powers in information and communication. In it, governments pledge to curb “the dissemination of information that incites terrorism, secessionism or extremism or that undermines other countries’ political, economic and social stability, as well as their spiritual and cultural environment.” This overly broad provision accords any state the right to censor or block international communications, for almost any reason.
  • EFF Joins Coalition Denouncing Secretive WCIT Planning Process June 2012 Congressional Witnesses Agree: Multistakeholder Processes Are Right for Internet Regulation June 2012 Widespread Participation Is Key in Internet Governance July 2012 Blogging ITU: Internet Users Will Be Ignored Again if Flawed ITU Proposals Gain Traction June 2012 Global Telecom Governance Debated at European Parliament Workshop
  • Paul Merrell on 25 Nov 12
Paul Merrell

EU Parliament rejects UN web control - Tells Member States to block ITU proposal | TechEye - 0 views

news.techeye.net/...liament-rejects-un-web-control

ITU EU Parliament legislation internet open web

shared by Paul Merrell on 23 Nov 12 - No Cached
  • The European Parliament has opposed the UN's International Telecommunications' Union's attempt to take control of the web.  The ITU, a specialised UN agency, is largely expected to appoint itself guardian of the internet in an upcoming meeting. The European Parliament has taken the first official step toward opposing the move, and it told member states that they must act accordingly.  
  • However, this resolution does state that the ITU, or any other single centralised international institution is "not the appropriate body to assert regulatory authority over the internet". It also calls on member states to actively prevent changes to International Telecommunication Regulations which "would be harmful to the openness of the internet, net neutrality, access to creative content online and the participatory governance entrusted to multiple actors such as governments, supranational institutions, NGOs, large and small private operators and the internet public consisting of users and consumers".
  • The Pirate Party considers the resolution a victory. Falkvinge quotes MEP Amelia Andersdotter as saying: "The resolution of the Parliament is a big success for internet users. This sends a clear and positive signal to the European Commission and the Member States".
Paul Merrell

Antitrust Week Continues: EU Slams Intel With $1.45b Fine - Law Blog - WSJ - 0 views

blogs.wsj.com/...-eu-slams-intel-with-145b-fine

intel antitrust DG Competition

shared by Paul Merrell on 13 May 09 - Cached
  • Most likely, we grant you, it was coincidence. But we couldn’t help notice the timing: Two days after the DOJ’s new antitrust head, Christine Varney, publicly repudiates her predecessors by pledging to ramp up enforcement on so-called “single-firm” monopolistic behavior, the European Union takes a sledgehammer to Intel Corp., fining it $1.45 billion for alleged monopolistic activity. The fine is the largest ever assessed for monopoly abuse. Click here for the WSJ story, from Charles Forelle; here for the NYT story; here for the NYT story; here for the FT story; here for the Commission’s statement; here for Intel’s response.
    • Paul Merrell
      Paul Merrell on 13 May 09
       
      See my earlier Diigo bookmark quoting the DG Competition statement that it had coordinated with the U.S. Justice Dept. in its simultaneous and ongoing investigation of INtel.
  • John Pheasant, an antitrust practitioner at Hogan & Hartson in London and Brussels, told the Law Blog that some of the evidence does “not look very good for Intel,” adding that “if the facts are there, this type of conduct is more likely to be regarded as abusive if practiced by a dominant company. . . .”
  • On Varney’s statement from earlier this week, Kroes said the Justice Department’s stance gave her a “huge positive feeling. The more competition authorities joining us in our competition philosophy, the better it is.”
Paul Merrell

Microsoft offers free repository for agency data -- Government Computer News - 0 views

gcn.com/...ft-public-data-repository.aspx

Microsoft Amazon cloud computing marketing

shared by Paul Merrell on 13 May 09 - Cached
  • Microsoft has set up a repository in which government agencies may upload and store their public-facing datasets so that they can be reused by other parties. Agency developers can upload their data to this repository, called the Open Government Data Initiative (OGDI), through Microsoft's Azure, the company's cloud-computing offering.
  • Since taking the role of federal chief information officer, Vivek Kundra has urged agencies to make more of their data open to the public in easy-to-use formats. To this end, the General Services Administration, on behalf of Kundra, is setting up a repository of government feeds, to be called Data.gov. Data.gov will both serve as a repository for data and as an index for government data located elsewhere, Kundra told GCN. OGDI came about as a way to introduce Azure to the federal information technology community, said Susie Adams, Microsoft Federal chief technology officer. "The government wants to store all this data, what with Kundra talking about Data.gov. We asked if you were to use Azure as data source, [what would you need to do]?"
  • In addition to Microsoft's effort, at least one other company has volunteered to rehost government data for wider use. Amazon is offering to store public-domain datasets for users of its Elastic Compute Cloud service.
Gary Edwards

SXSW: Big Browsers Butt Heads - AppScout - 0 views

www.appscout.com/...sw_big_browsers_butt_heads.php

webkit ria silverlight adobe swsw browsers

shared by Gary Edwards on 21 Mar 09 - Cached
  • Gary Edwards on 21 Mar 09
     
    From AppScout: ... "For the third year in a row, leading minds from the major browsers got together at SXSW Interactive to spar with one another over issues like Web standards and openness. As in years past, Mozilla's Brendan Eich, Microsoft's Chris Wilson, Opera's Charles McCathieNevile, and moderator Arun Ranganathan (also from Mozilla) were present, and this year they were joined by Google's Darin Fisher.

    As always, Apple was absent from the panel. Wilson told me that Apple is active in the standards discussion, but the company's famously closed corporate policy prevents Apple reps from participating in panels like this (almost every laptop I saw in the room was a Mac, so apparently the policy hasn't hurt them much). In any case, Safari's WebKit was represented by Chrome (Fisher), which is also built on WebKit....."

    AppScout does a great job of collecting some of the best snippets to come out of this panel discussion. Really though, how can anyone have a browser discussion without edge of the Web WebKit device browsers? And then there's this: the discussions today isn't about "browsers". It's about RiA platforms and how browsers are used to launch rich internet applications. Microsoft has XAML-Silverlight. Adobe has AiR-WebKit-SWF. And the Open Web has WebKit-HTML+. That's the battle!
Paul Merrell

EurActiv.com - EU to oblige Microsoft to offer competitors' browsers | EU - European Information on InfoSociety - 0 views

www.euractiv.com/...article-179602

antitrust remedies Microsoft DG Competition browsers

shared by Paul Merrell on 25 Feb 09 - Cached
  • "If the Commission's preliminary conclusions as outlined in the recent statement of objections were confirmed, the Commission would intend to impose remedies that enabled users and manufacturers to make an unbiased choice between Internet Explorer and competing third party web browsers," Jonathan Todd, spokesperson for EU Competition Commissioner Neelie Kroes, told EurActiv.
  • This line stems from the mistakes the Commission recognised it had made by imposing remedies on Microsoft in the Media Player case (see background). Indeed, although Microsoft is now obliged to offer a version of Windows without Media Player, for the most part, users are opting for the readily available bundled offer, which provides extra software at the same price. "That remedy was rubbish," acknowledged an official in the Commission's competition department. 
Gary Edwards

AppleInsider | Intel says iPhone not capable of 'full Internet' - 0 views

www.appleinsider.com/..._capable_of_full_internet.html

x86 wintel powerpv atom arm apple intel openCL openGL

shared by Gary Edwards on 02 Jan 09 - Cached
  • Gary Edwards on 02 Jan 09
     
    "If you want to run full internet, you're going to have to run an Intel-based architecture," Wall told the gathering of engineers. He said the "iPhone struggles" when tasked with running "any sort of application that requires any horse power." When i read this, the proverbial light went on. The WinTel empire was based on business software applications requiring a DOS-Windows OS running on Intel x86 architecture. The duopoly became legendary for it's efforts to maintain control over all things software. This statement however says something else. Intel believes that the Web platform is the platform of the future; not Windows! Intel is determined to promote this idea that the Web runs best on an Intel architecture. Interesting change of perspective for partner Microsoft.
Paul Merrell

Giggle of the Day -- Microsoft boosts OOXML compatibility - ZDNet.co.uk - 0 views

news.zdnet.co.uk/...0,1000000121,39569666,00.htm

ODF OOXML myths errors

shared by Paul Merrell on 03 Dec 08 - Cached
  • John McCreesh, an evangelist for OpenOffice.org, the main open-source competitor to the Microsoft Office productivity suite, told ZDNet UK on Wednesday that he was surprised to hear Microsoft was continuing to work on OOXML's compatibility. "The feeling had been that OOXML was dead in the water, so it's interesting to see that Microsoft is still trying to revive it in the marketplace," said McCreesh. "The response in the marketplace [to OOXML] hasn't been that encouraging, but they've clearly decided it's worth another push."
  • Paul Merrell on 03 Dec 08
     
    Chutzpah or terminal naivity from John McCreesh. As though Microsoft had actually considered dropping OOXML from its game plan for domiinating the Web. Did McCreesh actually fall for that "ODF has clearly won" bit of press deflection from Microsoft? http://www.thestandard.com/news/2008/06/19/red-hat-summit-panel-who-won-ooxml-battle As Jean Paoli said in another report today on the same Microsoft event: "Since for maybe a year now, we are seeing far less passion about the format issue and more rationality." http://www.networkworld.com/news/2008/120308-microsoft-openxml.html?page=2
Paul Merrell

TelecomTV - TelecomTV One - News - 0 views

web20.telecomtv.com/pages

cloud operating system microsoft

shared by Paul Merrell on 04 Oct 08 - Cached
  • Microsoft will unveil a new OS by the end of the month, according to CEO Steve Ballmer. Currently dubbed “Windows Cloud” but likely to gain a new moniker by launch, the platform is intended to create a better environment for developing Web-based applications.Ballmer told attendees of a London conference Windows Cloud was intended as an adjunct to the forthcoming Vista replacement Windows 7.
Paul Merrell

Expert System Guns for Google with Semantic Search, Advertising - 0 views

www.eweek.com/...th-Semantic-Search-Advertising

adsense cogito engines expert google hakia powerset search semantic systems yedda zoomix

shared by Paul Merrell on 16 Sep 08 - Cached
  • Would-be Google AdSense rival Expert System launches its Cogito Semantic Advertiser tool, which discerns the meaning and context of words to provide more relevant ads. By leveraging semantic technologies, Expert System joins a cadre of search providers that includes Microsoft-owned Powerset, Hakia, Yedda and Zoomix.
  • The problem is that AdSense relies on keyword frequency but doesn't drill down into the semantics—the meaning in the words. Cogito Semantic Advertiser attempts to go further by using semantic intelligence to analyze the text on each page and ensure that ads are placed appropriately to increase click-through rates.
  • Asher told me Cogito Semantic Advertiser understands content based on four key methodologies: studying the morphology of words; looking at parts of speech; sentence logic, or the reduction of sentences to subject, verb and object; and disambiguation, which in the case of the jaguar story paired with the Jaguar car ad would determine whether or not the text referred to a car or an animal.
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