Hakia Retools Semantic Search Engine to Better Battle Google, Yahoo - 0 views
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Semantic search engine startup Hakia has retooled its Web site, adding tabs for news, images and "credible" site searches as a way to differentiate between its search approach and what it calls the "10 blue links" approach search incumbents Google, Yahoo and Microsoft have used in the first era of search engines. Hakia employs semantic search technologies, leveraging natural language processing to derive broader meaning from search queries.
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Hakia began hawking "credible" Web sites, vetted by librarians and informational professionals, in April for health and medical searches drawing from sites examined by the Medical Library Association. These sites have a peer review process or strict editorial controls to ensure the accuracy of the information and zero commercial bias. The idea is to clearly define sites users can trust in an age when do-it-yourself chronicling via Wikipedia and other sites that enable crowdsourcing activities has led to some questionable results.