Online Ad Spend Surpasses Newspapers - eMarketer - 0 views
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Gonzalo San Gil, PhD. on 21 Dec 10*This is The Modern Change of Media and Marketing Paradigms, something that other Businesses (The Audiovisual and The Music Ones, for example) refuse to understand... [ 2010 will mark the first time marketers put more money into online advertising than newspapers, eMarketer estimates. Total newspaper spending, including advertising in print and online editions, will fall to $25.7 billion in 2010, a decline of 6.6%. Spending on print newspapers alone will fall more steeply to $22.8 billion. Meanwhile, a rise of 13.9% will push US online ad spending up to $25.8 billion by year's end. ... ]