Take this article – I’ve written it in easily digestible chunks, and we’ve presented it in nice, thin, 10 to 14 word columns that should make it easy to scan. But pay attention to what your eyes are doing while you try to read it. Chances are, even if you’re a quick reader, your eyes are jumping around all over the place.
In fact, according to Boston-based startup Spritz, you spend as little as 20 percent of your reading time actually taking in the words you’re looking at, and as much as 80 percent physically moving your eyes around to find the right spot to read each word from. So, the Spritz team decided, why not eliminate that time altogether?
The Spritz reader is a simple, small box that streams text at the reader, one word at a time. The words are presented in a large, very reader-friendly font, and centered around the "optimal recognition point" of each word. In fact, the box will only display a maximum of 13 characters, so larger words are broken up.