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Following up on its announcement at The Cable Show last month, Cox Communications is now offering more detail on the company's pending rollout of gigabit broadband services throughout its territories. (See Cox Goes for a Gigabit .) Cox Communications Inc. is targeting Phoenix, Las Vegas, and Omaha as its first new gigabit markets and plans to begin deployments across its entire footprint by the end of 2016. In addition to residential home service, the company will offer gigabit connectivity to select condominiums and apartments and will expand WiFi service both in common areas of those multi-dwelling units (MDU) and in public locations across the Phoenix and Las Vegas metro areas. The announcement by Cox, the first major North American MSO to make a 1-Gig commitment throughout its footprint, follows a recent pattern of competitive announcements from broadband service providers. Typically, one operator introduces or says it will explore delivery of higher broadband speeds, and then other local providers rapidly follow suit. In February, for instance, Google Fiber Inc. said it would look at expanding fiber service to 34 new cities, including Phoenix, where it will compete against Cox for the first time. (See Google Fiber Shifts Into High Gear.)

At the same time, CenturyLink Inc. (NYSE: CTL) began offering gigabit service in Las Vegas last fall and in Omaha last May, putting Cox on the hot seat in those two markets as well. This isn't Cox's first venture into gigabit broadband service. In addition to providing gigabit connections to commercial customers, the operator started a fiber-to-the-home trial service in Orange County, Calif. last year. For the company's upcoming deployments, a spokesperson noted that Cox hasn't yet specified which technologies it will use, but said that it will rely on portions of Cox's existing network in addition to newer fiber infrastructure.

The head of the Federal Communications Commission was quick to reassure lawmakers on Wednesday that his agency is seriously considering using the authority it has to regulate phone lines on Internet service providers.“Title II is very much on the table,” Chairman Tom Wheeler said during a House Small Business Committee hearing on Wednesday, referring to the section of the Communications Act that some have urged the agency to turn to for stronger rules.“I will assure you that Title II is very much a topic of conversation and on the table and something that’s we’ve specially asked for comment on,” he added.In its controversial proposal on net neutrality — the notion that Internet service companies like Comcast or Cox should be banned from slowing or block access to some websites — the agency specifically asked whether it should reclassify broadband Internet as a “telecommunications service” and open them up to Title II rules, instead of an “information service.”

The plan Wheeler proposed earlier this year would not rely on that authority, but would instead allow for companies to make “commercially reasonable” deals to speed up users’ service on a particular website. Critics have said that would lead to “fast lanes” on the Internet, with quicker speeds for wealthy companies and slower service everywhere else.Supporters of strong rules have told the FCC that the stronger legal backing is the best way to prevent companies from slowing users’ service or blocking their access to particular websites.Critics, however, have said that the rules were designed for telephone monopolies and would lead to utility-style regulation on the Internet. In their comments to the FCC, cable companies have said that reclassifying broadband service to use the tough rules would likely be a violation of the law, which could tie the new rules up in court for years to come.