Skip to main content

Home/ Future of the Web/ Group items tagged web storage API

Rss Feed Group items tagged

Filter: All | Bookmarks | Topics Simple Middle
Gary Edwards

Box extends its enterprise playbook, but users are still at the center | CITEworld - 0 views

www.citeworld.com/...boxworks2014.html

wordSDK Office-365

shared by Gary Edwards on 03 Sep 14 - No Cached
  • The 47,000 developers making almost two billion API calls to the Box platform per month are a good start, Levie says, but Box needs to go further and do more to customize its platform to help push this user-centric, everything-everywhere-always model at larger and larger enterprises. 
  • Box for Industries is comprised of three parts: A Box-tailored core service offering, a selection of partner apps, and the implementation services to combine the two of those into something that ideally can be used by any enterprise in any vertical. 
  • Box is announcing solutions for three specific industries: Retail, healthcare, and media/entertainment. For retail, that includes vendor collaboration (helping vendors work with manufacturers and distributors), digital asset management, and retail store enablement.
  • ...6 more annotations...
  • Ted Blosser, senior vice president of Box Platform, also took the stage to show off how managing digital assets benefit from a just-announced metadata template capability that lets you pre-define custom fields so a store's back-office can flag, say, a new jacket as "blue" or "red." Those metadata tags can be pushed to a custom app running on a retail associate's iPad, so you can sort by color, line, or inventory level. Metadata plus Box Workflows equals a powerful content platform for retail that keeps people in sync with their content across geographies and devices, or so the company is hoping. 
  • It's the same collaboration model that cloud storage vendors have been pushing, but customized for very specific verticals, which is exactly the sales pitch that Box wants you to come away with. And developers must be cheering -- Box is going to help them sell their apps to previously inaccessible markets. 
  • More on the standard enterprise side, the so-named Box + Office 365 (previewed a few months back) currently only supports the Windows desktop versions of the productivity suite, but Levie promises web and Mac integrations are on the way. It's pretty basic, but potentially handy for the enterprises that Box supports.
  • The crux of the Office 365 announcement is that people expect that their data will follow them from device to device and from app to app. If people want their Box files and storage in Jive, Box needs to support Jive. And if enterprises are using Microsoft Office 365 to work with their documents -- and they are -- then Box needs to support that too. It's easier than it used to be, Levie says, thanks to Satya Nadella's push for a more open Microsoft. 
  • "We are quite confident that this is the kind of future they're building towards," Levie says -- but just in case, he urged BoxWorks attendees to tweet at Nadella and encourage him to help Box speed development along. 
  • Box SVP of Enterprise Annie Pearl came on stage to discuss how Box Workflow can be used to improve the ways people work with their content in the real world of business. It's worth noting that Box had a workflow tool previously, but it was relatively primitive and seems to have only existed to tick the box -- it didn't really go beyond assigning tasks and soliciting approvals.
  • Gary Edwards on 03 Sep 14
     
    This will be very interesting. Looks like Box is betting their future on the success of integrating Microsoft Office 365 into the Box Productivity Cloud Service. Which competes directly with the Microsoft Office 365 - OneDrive Cloud Productivity Platform. Honestly, I don't see how this can ever work out for Box. Microsoft has them ripe for the plucking. And they have pulled it off on the eve of Box's expected IPO. "Box CEO Aaron Levie may not be able to talk about the cloud storage and collaboration company's forthcoming IPO, but he still took the stage at the company's biggest BoxWorks conference yet, with 5,000 attendees. Featured Resource Presented by Citrix Systems 10 essential elements for a secure enterprise mobility strategy Best practices for protecting sensitive business information while making people productive from LEARN MORE Levie discussed the future of the business and make some announcements -- including the beta of a Box integration with the Windows version of Microsoft Office 365; the introduction of Box Workflow, a tool coming in 2015 for creating repeatable workflows on the platform; and the unveiling of Box for Industries, an initiative to tailor Box solutions for specific industry use-cases. And if that wasn't enough, Box also announced a partnership with service firm Accenture to push the platform in large enterprises. The unifying factor for the announcements made at BoxWorks, Levie said, is that users expect their data to follow them everywhere, at home and at work. That means that Box has to think about enterprise from the user outwards, putting them at the center of the appified universe -- in effect, building an ecosystem of tools that support the things employees already use."
1 - 2 of 2
Showing 20▼ items per page