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" "As much as we love the open Web, we're abandoning it." -Chris Anderson, WIRED Magazine"

In a battered economy, free goods and services online are more attractive than ever. So how can the suppliers make a business model out of nothing? ust as King Gillette's free razors only made business sense paired with expensive blades, so will today's Web entrepreneurs have to not just invent products that people love, but also those that they will pay for. Not all of the people or even most of them -- free is still great marketing and bits are still too cheap to meter -- but enough to pay the bills. Free may be the best price, but it can't be the only one.