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Not sure what they're up to at this site, but I thought it was interesting that they choose the word "Television" to convey the idea of everyone being involved and sharing in a community.

"transmedia" productions are being designed to engage viewers by crossing the boundaries between screen, phone, and tablets and turn viewers into players. "if they are successful, it will open a new channel for media that can stand alongside movies, television, musci and books." 

Shareable infographic from a recent issue of Delayed Gratification

Mr Ho also co-leads Disney's Futures Thinking programme - planning for shows for 10 to 20 years down the road, and scanning trends in everything from technology and education to politics, to chart scenarios in which Disney could be operating.