museum borrowed from social networking platforms and created a dynamic ecosystem that invites different
evels of involvement from three types of people--creators, commentators and consumer
The museum's bold step was reaching out to creators--Portland's creative community--and inviting them to make their own exhibitions and events exploring the creative revolution in China as part of the total China Design Now exhibition experience.
To extend community involvement online, the museum created CDNPDX.org where sixteen different blog editors from the community contribute content and editorial perspectives daily.
While including potentially offensive underground comics and "amateur" art may make some traditional museum-goers uncomfortable, the museum believes that inviting people to be part of the experience is necessary to remain relevant and worth the risk.