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John Reneski

Perplexing ethical dilemmas of online marketing - iMediaConnection.com - 1 views

  • That is, agency-side audience networks are leveraging the targeting data in which pu
  • lishers have invested to target and segment audiences across the web.
  • Question 1: Who owns data?
  • ...4 more annotations...
  • Question 2: Is it morally correct for agencies to be opaque with publishers and/or clients as to how they're leveraging data?
  • Question 3: Is it OK for agencies to both buy and sell inventory to the same advertiser?
  • There's that issue, plus the question posed by the arbitrage situation itself. What's the "acceptable" margin for ad inventory if an agency acts as both buyer and seller to an advertiser? Is that situation even morally permissible?
  • We all need to be thinking about these questions. And we need to think about it more deeply than simply drawing parallels to what happens in the traditional direct marketing business or by propping up imperfect analogies that don't apply in the digital world.
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    This article does a good job at examining one of the ethical dilemma of online data... this article probably well positioned for a graduate student.
Tereza Vieira

LinkedIn no Brasil | Link Estadão - Cultura Digital - 0 views

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    Linkedin launches its Portuguese version, the site's 5th language. Brazil is the country where Linkedin has growth the most, even with an English-only site and no steady advertising - until now.
Tereza Vieira

Facebook Drives US Social Network Ad Spending Past $3 Billion in 2011 - eMarketer - 1 views

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    "Social network advertising to account for 10.8% of online market"
Pat Bishop

Alex Bogusky Tells All: He Left the World's Hottest Agency to Find His Soul | Fast Company - 2 views

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    "The philosophy behind much advertising is based on the old observation that every man is really two men -- the man he is and the man he wants to be." -- William Feather
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    Interesting - I worked with Alex when I was at the Golf Channel. He was the creative director at the agency that had our account.
Kenneth Cossin

Apple Hires Wireless Payment Guru, Prepare for iPhone Credit Cards | Fast Company - 1 views

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    Prepare for iPhone credit cards - Apple hires Wireless Payment Guru
Amar Almasude

SpringerLink - International Journal of Technology and Design Education, Volume 12, Num... - 1 views

  • In todays, computer-centered society, designing interactive media has emerged as a new profession. Interactive design is often associated with spread of computers as a communication and interaction tool. However, interactive design has been a staple of artists and designers for many centuries. We present a historical perspective upon interactive design and point out the close relationship of this field with different fields of art and design. We argue that interactive media design is a distinct and evolving field and that it is imperative to teach it as such. In this paper, we have adopted this perspective and detailed a new four-year under-graduate curriculum on interactive media design education. This curriculum stresses the various components of interactive media design and its close relationship with computer science. art and design - currculum design - interactive mediaThis revised version was published online in July 2006 with corrections to the Cover Date. Fulltext Preview SPRINGER.Ads = ((typeOf (SPRINGER.Ads) === 'undefined')|| !SPRINGER.Ads) ? {} : SPRINGER.Ads;SPRINGER.Ads.Google = {keywords :"art and design currculum design interactive media"} google_protectAndRun("ads_core.google_render_ad", google_handleError, google_render_ad); Share this Item email citeulike Connotea Delicious Frequently asked questions General info on journals and books Send us your feedback Impressum Contact us © Springer, Part of Springer Science+Business Media Privacy, Disclaimer, Terms & Conditions, and Copyright Info Not Logged InNot RecognizedRemote Address: 66.192.104.10Server: MPWEB41HTTP User Agent: Mozilla/5.0 (Macintosh; U; Intel Mac OS X 10.5; en-US; rv:1.9.1.2) Gecko/20090729 Firefox/3.5.2 var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www.");document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E"));var pageTracker = _gat._getTracker("UA-6028168-1");pageTracker._trackPageview(); //  close Username Password Remember Me ct
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    interactive Media design
Kenneth Cossin

Google's alleged $6B Groupon acquisition: cash cow or albatross? - Mobile Marketer - Se... - 1 views

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    Google's alleged $6B Groupon acquisition: cash cow or albatross?
Kenneth Cossin

MobiAD » Mobile Advertising News » A Snapshot Of The Chinese Mobile Industry ... - 0 views

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    A Snapshot Of The Chinese Mobile Industry Today
Tereza Vieira

Japanese AffectPhone Concept Conveys Emotions Through Heat - 0 views

  • Japanese AffectPhone Concept Conveys Emotions Through Heat
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    Japanese researchers at the Rekimoto Lab's AffectPhone monitors Galvanic Skin Response for conveying emotions through an iPhone.
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