it’s very easy to share and to change the entire light in which you share something.”
Pinterest can be used in a variety of ways. Many people with hobbies or interests in design, crafts, fashion, cooking and architecture use it for visual inspiration.
“It makes it easier for people to share their content, to share ideas, inspiration, recipes – I love recipes; that’s my favorite part,” said Internet Marketing Course Director Timi Cornell. “It reminds me of email a little bit, but it makes it easier for people to share compared to email.”
The viral aspect of Pinterest is also not lost on savvy brand managers and marketers.
“A lot of brands are using it,” said Kerry Gorgone. “I was just reading about the top 20 brands on Pinterest in terms of followers and some of them or most of them are visual brands, like HGTV, for example, or Kate Spade New York because they’re visual brands with visual products. But Whole Foods, which you wouldn’t think of as a visual brand, is also gaining traction there… They have pin boards for recipes and organic living and things related to the lifestyle, so I think they’re just finding another way to serve their audience.”
“It’s just another way for companies and people to deliver content to the people and have it spread like wildfire,” added Internet Marketing Course Director Tiffany Bruss. “Maybe it’s just the image, or maybe it’s a motivational quote, but providing recipes or providing tips for whatever, companies can take advantage of that and then have that be re-pinned by all these people.”