Reports or White Papers–Have you written a report or white paper on a topic that would be of interest to your target audience? If so, this can be a powerful nurturing piece. Here again, reports and white papers give you credibility while offering value to readers. Don’t have a meaty report you can share? Not a problem! Try assembling one with previously published articles that touch on a common theme.
Success Stories–Also known as “case studies” in marketing-speak, success stories are short articles that describe how you’ve helped a client solve a specific challenge and your service. For obvious reasons, these make great “staying in touch” pieces.