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"For a hormone, oxytocin is pretty famous. It's the "cuddle chemical" -- the hormone that helps mothers bond with their babies. Salespeople can buy oxytocin spray on the internet, to make their clients trust them. It's known for promoting positive feelings, but more recent research has found that oxytocin can promote negative emotions, too. The authors of a new review article in Current Directions in Psychological Science, a journal of the Association for Psychological Science, takes a look at what oxytocin is really doing."

"The hormone oxytocin has come under intensive study in light of emerging evidence that its release contributes to the social bonding that occurs between lovers, friends, and colleagues. Oxytocin also plays an important role in birth and maternal behavior, but until now, research had never addressed the involvement of oxytocin in the transition to fatherhood."

"A new study carried out at the University of Haifa has found that the hormone oxytocin, the "love hormone," which affects behaviors such as trust, empathy and generosity, also affects opposite behaviors, such as jealousy and gloating. "Subsequent to these findings, we assume that the hormone is an overall trigger for social sentiments: when the person's association is positive, oxytocin bolsters pro-social behaviors; when the association is negative, the hormone increases negative sentiments," explains Simone Shamay-Tsoory who carried out the research."

"The hormone oxytocin, which is known to be important in trust, may also be involved in a sense of well-being. According to new research, women who show large increases in oxytocin when they are trusted also report being more satisfied with life and less depressed."