On October 19, Secretary Clinton, accompanied by Ambassador Rice and myself, released the Obama Administration's new comprehensive strategy to confront the serious and urgent situation in Sudan. As mentioned in my past blog post, the strategy focuses on t
During my career as a Web strategy consultant I've often had people ask me, "How do I do social media?" Unfortunately the answer isn't simple. But the first step is the same as if you developing any other marketing strategy: know your market. To "know you
Facebook Pages are increasingly becoming a "second home page" for businesses online. And while more and more Page owners are learning how to become expert Facebook marketers, Facebook has recently created many new opportunities for Pages to get more traff
Mobile Active gives their tips on how to setup a mobile campaign. They list steps to think through as well as strategies, and also some platforms to choose from.
The Who's Who of twitter were out in full force at this week's 140 Conference at the Los Angeles Skirball Center. I got to heckle speakers with @adventuregirl (+1 million followers), talk branding strategy with @ijustine (700,000 followers), and speak on
As more PMs do strategy projects and write proposals, more of us are on maker's schedules. Here's why you're finding it difficult to juggle the way you used to work and these new responsibilities, and a suggestion on how to blend the two.
Drupal 8 planning is beginning already and here are Drupal creator Dries's thoughts on priorities and his next steps. Also addresses the smallcore controversy.
Any conversation on social media and marketing invariably turns to the big question: Which social media platform is right for you? Depending on your industry and your message, the answer may be most of them, but the answer is never just one. As with every
In continuing with my series of quick social media tips (check out 5 tips for LinkedIn) I'm covering some tips for business use of Facebook here. I've actually written about some of these tips in great detail before, but this can act as a quick primer for