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New improvements to google analytics including videos on how to use some of them. Most important ones include unique visitor tracking and alerts for activity on your site. Also more mobile tracking

If you're someone who gets paid to market to people who use YouTube, there's a good chance you already know about TestTube, the site's suite of experimental services. The rest of us will find interesting novelties, like "Insights for Audience": A nifty wa

During my career as a Web strategy consultant I've often had people ask me, "How do I do social media?" Unfortunately the answer isn't simple. But the first step is the same as if you developing any other marketing strategy: know your market. To "know you

In 2007, Facebook introduced a new feature called "Facebook Pages", which are user profiles for brands (companies, organizations, and celebrities). Facebook Pages have the look and feel of personal pages but offer additional features such as the ability t

Independent, Accurate Facebook Page Metrics and Trends from Inside Facebook

App Leaderboards for Monday, December 7, 2009

Facebook Pages are increasingly becoming a "second home page" for businesses online. And while more and more Page owners are learning how to become expert Facebook marketers, Facebook has recently created many new opportunities for Pages to get more traff

If you have a Page on Facebook, you'd probably like to know how many people interacted with the stories you've posted. Now, Facebook is gradually rolling out Post Insights, a new feature that lets you see the number of impressions and feedback for each po