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schneij

Summary of Innovation Adoption Curve of Rogers. Abstract - 0 views

www.valuebasedmanagement.net/innovation_adoption_curve.html

innovation rogers curve adoption change_management

shared by schneij on 05 Jul 16 - Cached
  • schneij on 05 Jul 16
     
    The innovation adoption curve of Rogers is a model that classifies adopters of innovations into various categories based on the idea that certain individuals are inevitably more open to adaption than others. It is also referred to the Multi-Step Flow Theory or Diffusion of Innovations Theory.
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