The Social Debate: A Global View of Social Media For Business - 0 views
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Ralph C on 20 Oct 11"The first is social media is much more than a fad (which you have probably read about, as well.) It's not just that Twitter has been at the heart of the Arab Spring and other social and political developments of recent years. Nor that Facebook has acquired so many millions of users all over the world. It's the fact that people use these new media in such a variety of ways it becomes impossible to distinguish business from pleasure. Wikipedia, for instance, has shown that people not only long to discover, they want to share. The psychological effect on business and public life has been immense; in fact I would say that there is a new business climate of openness"