IOSCO address increasing risks and challenges from digitalization of retail marketing a... - 0 views
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John Kiff on 18 Oct 22The International Organization of Securities Commissions (IOSCO) published measures that members should consider when determining their policy and enforcement approaches to retail online offerings and marketing. Part of the risks IOSCO identified include using gamification and other psychological techniques to lure new persons into investing in virtual assets. The IOSCO sees the use of celebrities or influencers to market projects as a major threat, with the report noting that these "finfluencers" can wield a great degree of control for new investors in the space