If kawaii, or the aesthetic of cute, is
the longing for the freedom and innocence of youth, manifesting in the
junior and high school girl in uniform (Kinsella 1995), then moe is
the longing for the purity of characters pre-person, manifesting in
androgynous semi and demi human forms. This is called 'jingai,' or
outside human, and examples include robots, aliens, dolls and
anthropomorphized animals, all stock characters in the moe
pantheon. A specific example would be nekomimi, or cat-eared
characters. More generally, in order to achieve the desired affect, moe
characters are reduced to tiny deformed 'little girl' images with
emotive, pupil-less animal eyes
Moe and the Potential of Fantasy in Post-Millenial Japan - 0 views
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I argue fantasy characters offer virtual possibilities and affect
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Moe is also used by fujoshi, zealous female fans of yaoi, a genre of manga featuring male homosexual romance. However, the word moe indicates a response to fantasy characters, not a specific style, character type or relational pattern. While some things are more likely than others to inspire moe, this paper will focus mainly on the response itself rather than the forms that inspire it.
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Everybody's Fujoshi Girlfriend - 0 views
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Media treatment of the fujoshi concept has always been problematic.
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As a result, when media attention eventually turned to actual fujoshi, the elevator pitch — “They’re otaku, except girls!” — was more or less accurate (granting a broad reading of “otaku”), but the implications were misunderstood. If fujoshi were girl otaku, they must be the girls usually appearing alongside otaku in those TV specials and magazine articles, right? You know — the maids. But no.
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