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what elements help fan pages build up large followings and what can brands do to emulate the success of others? I've put together a list of specific elements that I believe have helped create fan pages with large, engaged, followings.

This application creates a short, easy to remember personal web address to take people directly to your facebook profile, page or group, so you can share the link with other people, post it on forums, show it on your myspace page or print it on your business cards.

As more and more marketers use Facebook (Facebook reviews) as a key conduit for brands online, it is important to note some of the new changes to their Business Pages. F

This summer, about six months after becoming a widower, 88-year-old Howard Hilt of Pueblo, Colo., joined Facebook and got to know his granddaughter in New Jersey. For better or worse.

Not only are Facebook Pages - the network's competitive play against celebrity Twitter (Twitter reviews) users - revamped and more social, but their updates are taking up space on member's homepages, and in turn, as our data shows, driving lots of traffic and engagement for brands.