Group items tagged

Meet the Pied Piper of the online world, Mari Smith, a veritable engine of personal branding and a relationship marketing whiz.

With over 200 million active users, Facebook has become a personal, product and corporate branding hub. The social graph is filled with CEOs, celebrities, entrepreneurs and people just like you who can be reached through Facebook's messaging system without any boundaries or restrictions. Facebook is also a talent search engine and part of the college admission and corporate recruiting criteria.

Not only are Facebook Pages - the network's competitive play against celebrity Twitter (Twitter reviews) users - revamped and more social, but their updates are taking up space on member's homepages, and in turn, as our data shows, driving lots of traffic and engagement for brands.

what elements help fan pages build up large followings and what can brands do to emulate the success of others? I've put together a list of specific elements that I believe have helped create fan pages with large, engaged, followings.

As more and more marketers use Facebook (Facebook reviews) as a key conduit for brands online, it is important to note some of the new changes to their Business Pages. F