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Unlike a traditional ad network, this one starts with a viral network at its very core. An @earlybird tweet seen by one million followers could be retweeted by just one percent and be seen by an additional 10,000 Twitter users. That's assuming a 1X pass along. Surely, some really good deals will be retweeted 20, 30, or many more times. In other words, @earlybird is, potentially, a very powerful idea.

Now, as Twitter recognized with its first ad-based tweets attempt, this program will only be as successful as the quality of the tweets, and by that I mean the advertising and deals. I assume Twitter has a team working with partners to create incredibly engaging, pithy, powerful, and ultra-attractive 140-character ads—at least I hope it does.

If Twitter's successful, the next phase is obvious: More ad network accounts. Some will be broad like this one. There'll likely be a "supersaver" account that offers really cheap deals. Then Twitter will move to more narrow categories, such as @automotivedeals and @technologyoffers. With each new, successful slice, Twitter ad accounts will get narrower and narrower until Twitter can charge extremely high prices for ultra-vertical ad accounts. Of course, Twitter has to build or acquire the right Twitter account names. Few as good as @earlybird are probably still available.