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Steve Gibbons on 12 Jan 11Conflict zone pressure rises on companies By Hugh Williamson in LondonPublished: January 12 2011 13:17 | Last updated: January 12 2011 13:17 Multinational companies are facing new pressure to tighten their operating standards in developing countries and conflict zones, including better risk assessments and grievance mechanisms, according to the leading global expert in the field. John Ruggie, United Nations special representative for business and human rights, told a London audience on Tuesday evening that a framework of tougher standards he had drafted "has acquired a life of its own" even before it is voted on in the UN's Human Rights Council in June.