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Epsilon Enhances Consumer Database with Market Trend Data Epsilon, the giant marketing analytics and email marketing technology provider, yesterday introduced the latest addition to its TotalSource Plus consumer database, the Market Trend data dimension. Using a set of compiled data elements about consumers, Market Trend helps marketers identify potential customers whose behavior is most similar to existing customers based on a predictive score. "Starting with data from our survey-based data set, Target Source, which contains behavioral data about people, such as frequent debit card users…we use our profile modeling capabilities to find look-alikes for debit card users across our nationally compiled file," explains Laura Lucido, senior product manager at Epsilon. "It gives marketers tools that exist within our data sets without having to actually build a custom predictive model." In contrast to Epsilon's broader offerings, such as income or age-based models, the Market Trend dimension is "exciting because it gives us a way to offer marketing information that's very focused for a specific behavior in a vertical," Lucido adds. The Market Trend dimension spans six industries (insurance, financial services, telecommunications, retail, publishing, and travel and leisure) and combines data from other dimensions in TotalSource Plus to provide insight on more than 250 million U.S. consumers. In addition to Market Trend, TotalSource Plus includes five other dimensions of data: Demographic, Financial, Lifestyle, Market Indicators, and Trigger. A subsidiary of Texas-based Alliance Data Systems, Epsilon has a client base that includes more than 2,200 global brands, such as Hilton Hotels, Verizon, New York & Company, Kraft, KeyBank, and AstraZeneca. It was also the victim of a security breach last year, exposing the customer email addresses of numerous major companies, including JPMorgan Chase, Citibank, Target, and Walgreens and leading to calls for greater security measures.

I'm just glad everything went smoothly and there's no unpleasant occurance.

http://epsilontanyarost.blogspot.nl/2012/08/epsilon-enhances-consumer-database-with.html Epsilon Enhances Consumer Database with Market Trend Data Epsilon, the giant marketing analytics and email marketing technology provider, yesterday introduced the latest addition to its TotalSource Plus consumer database, the Market Trend data dimension. Using a set of compiled data elements about consumers, Market Trend helps marketers identify potential customers whose behavior is most similar to existing customers based on a predictive score.

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Epsilon, the giant marketing analytics and email marketing technology provider, yesterday introduced the latest addition to its TotalSource Plus consumer database, the Market Trend data dimension. Using a set of compiled data elements about consumers, Market Trend helps...

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Data released between January and early April painted a mixed picture of how the German economy fared during the first quarter of 2012. Some of the reported figures, such as those related to industrial output and manufacturing activity, indicated that Europe's largest economy may have lost steam during the first three months of this year due to an unusually cold winter, rising oil prices, as well as weaker demand for its exports from Euro-zone trading partners and China. However, other statistics, like trade balance, gave a more optimistic view and hinted that the country likely averted "technical recession" in the first quarter. Germany's GDP contracted 0.2% in the fourth quarter of 2011 compared to the previous quarter. If the first quarter of 2012 too reports a fall in GDP, the two consecutive quarterly declines will mean Germany is now in "technical recession." Whether or not Germany avoided recession in the January-March period is a key topic of discussion for economists and the financial media, at least until the actual GDP figures for the period are reported later this quarter. This is because the country, which remains the primary driver of the Euro-zone economy, had, until December 2011, showed several signs of resilience despite the slowdown in the region. Unfortunately for Germany, some of those signs do not look as encouraging now.

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