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"Epsilon Enhances Consumer Database with Market Trend Data Aug 5 http://www.destinationcrm.com/Articles/CRM-News/Daily-News/Epsilon- Enhances-Consumer-Database-with-Market-Trend-Data-83862.aspx   Epsilon, the giant marketing analytics and email marketing technology provider, yesterday introduced the latest addition to its TotalSource Plus consumer database, the Market Trend data dimension. Using a set of compiled data elements about consumers, Market Trend helps marketers identify potential customers whose behavior is most similar to existing customers based on a predictive score. "Starting with data from our survey-based data set, Target Source, which contains behavioral data about people, such as frequent debit card users…we use our profile modeling capabilities to find look-alikes for debit card users across our nationally compiled file," explains Laura Lucido, senior product manager at Epsilon. "It gives marketers tools that exist within our data sets without having to actually build a custom predictive model." In contrast to Epsilon's broader offerings, s"

Epsilon, the giant marketing analytics and email marketing technology provider, yesterday introduced the latest addition to its TotalSource Plus consumer database, the Market Trend data dimension. Using a set of compiled data elements about consumers, Market Trend helps marketers identify potential customers whose behavior is most similar to existing customers based on a predictive score. "Starting with data from our survey-based data set, Target Source, which contains behavioral data about people, such as frequent debit card users…we use our profile modeling capabilities to find look-alikes for debit card users across our nationally compiled file," explains Laura Lucido, senior product manager at Epsilon. "It gives marketers tools that exist within our data sets without having to actually build a custom predictive model." In contrast to Epsilon's broader offerings, such as income or age-based models, the Market Trend dimension is "exciting because it gives us a way to offer marketing information that's very focused for a specific behavior in a vertical," Lucido adds. The Market Trend dimension spans six industries (insurance, financial services, telecommunications, retail, publishing, and travel and leisure) and combines data from other dimensions in TotalSource Plus to provide insight on more than 250 million U.S. consumers. In addition to Market Trend, TotalSource Plus includes five other dimensions of data: Demographic, Financial, Lifestyle, Market Indicators, and Trigger. A subsidiary of Texas-based Alliance Data Systems, Epsilon has a client base that includes more than 2,200 global brands, such as Hilton Hotels, Verizon, New York & Company, Kraft, KeyBank, and AstraZeneca. It was also the victim of a security breach last year, exposing the customer email addresses of numerous major companies, including JPMorgan Chase, Citibank, Target, and Walgreens and leading to calls for greater security measure

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http://epsilontanyarost.blogspot.nl/2012/08/epsilon-enhances-consumer-database-with.html Epsilon Enhances Consumer Database with Market Trend Data Epsilon, the giant marketing analytics and email marketing technology provider, yesterday introduced the latest addition to its TotalSource Plus consumer database, the Market Trend data dimension. Using a set of compiled data elements about consumers, Market Trend helps marketers identify potential customers whose behavior is most similar to existing customers based on a predictive score.

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http://epsilontanyarost.blogspot.nl/2012/08/technology-dailymotion-slideshare.html Agreement with Epsilon Electronics for the development and introduction of consumer products employing the Company's patented HyperSound technology. The arrangement is non-exclusive except for after-market automobile products for which Epsilon retains two-year exclusivity rights subject to certain conditions. The license contemplates a six-month development term to create prototypes thereafter followed by a three-year manufacturing term.

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Agreement with Epsilon Electronics for the development and introduction of consumer products employing the Company's patented HyperSound technology. The arrangement is non-exclusive except for after-market automobile products for which Epsilon retains two-year exclusivity rights subject to certain conditions. The license contemplates a six-month development term to create prototypes thereafter followed by a three-year manufacturing term. "This agreement underscores our commitment to executing strategic licensing deals to deploy our HyperSound technology," said Kenneth F. Potashner, executive chairman of Parametric Sound. "These partnerships will open the door for the integration of our patented audio solutions into next-generation consumer products." "We are excited about the opportunity to launch products that offer consumers a rich, immersive sound experience," said Jack Rochel, president of Epsilon Electronics. "Partnering with a technology innovator like Parametric is a key element of our strategy, and we anticipate this agreement will bring value to our company and the products we offer." About Parametric Sound Corporation Parametric Sound Corporation is a pioneering innovator of directed audio solutions. With a substantial body of intellectual property, Parametric Sound is the foremost authority in the application of acoustic technology to beam sound to target a specific listening area without the ambient noise of traditional speakers. Recent innovations produce a distinctive 3D audio image from just two speakers opening opportunities for 3D sound solutions for computers and entertainment. For more information, visitwww.parametricsound.com. About Epsilon Electronics Corporation Epsilon Electronics, Inc. manufactures and markets audio and video systems for automobiles through its subsidiaries. Its subsidiaries include Farenheit Technologies, Soundstream Technologies and Power Acoustik Electronics. The company offers DVD (Digital Video Disc) players, Bluetooth

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Epsilon Enhances Consumer Database with Market Trend Data Epsilon, the giant marketing analytics and email marketing technology provider, yesterday introduced the latest addition to its TotalSource Plus consumer database, the Market Trend data dimension. Using a set of compiled data elements about consumers, Market Trend helps marketers identify potential customers whose behavior is most similar to existing customers based on a predictive score. "Starting with data from our survey-based data set, Target Source, which contains behavioral data about people, such as frequent debit card users…we use our profile modeling capabilities to find look-alikes for debit card users across our nationally compiled file," explains Laura Lucido, senior product manager at Epsilon. "It gives marketers tools that exist within our data sets without having to actually build a custom predictive model." In contrast to Epsilon's broader offerings, such as income or age-based models, the Market Trend dimension is "exciting because it gives us a way to offer marketing information that's very focused for a specific behavior in a vertical," Lucido adds. The Market Trend dimension spans six industries (insurance, financial services, telecommunications, retail, publishing, and travel and leisure) and combines data from other dimensions in TotalSource Plus to provide insight on more than 250 million U.S. consumers. In addition to Market Trend, TotalSource Plus includes five other dimensions of data: Demographic, Financial, Lifestyle, Market Indicators, and Trigger. A subsidiary of Texas-based Alliance Data Systems, Epsilon has a client base that includes more than 2,200 global brands, such as Hilton Hotels, Verizon, New York & Company, Kraft, KeyBank, and AstraZeneca. It was also the victim of a security breach last year, exposing the customer email addresses of numerous major companies, including JPMorgan Chase, Citibank, Target, and Walgreens and leading to calls for greater security measures.

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Epsilon Enhances Consumer Database with Market Trend Data Epsilon, the giant marketing analytics and email marketing technology provider, yesterday introduced the latest addition to its TotalSource Plus consumer database, the Market Trend data dimension. Using a set of compiled data elements about consumers, Market Trend helps marketers identify potential customers whose behavior is most similar to existing customers based on a predictive score.

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Agreement with Epsilon Electronics for the development and introduction of consumer products employing the Company's patented HyperSound technology. The arrangement is non-exclusive except for after-market automobile products for which Epsilon retains two-year exclusivity rights subject to certain conditions. The license contemplates a six-month development term to create prototypes thereafter followed by a three-year manufacturing term. "This agreement underscores our commitment to executing strategic licensing deals to deploy our HyperSound technology," said Kenneth F. Potashner, executive chairman of Parametric Sound. "These partnerships will open the door for the integration of our patented audio solutions into next-generation consumer products." "We are excited about the opportunity to launch products that offer consumers a rich, immersive sound experience," said Jack Rochel, president of Epsilon Electronics. "Partnering with a technology innovator like Parametric is a key element of our strategy, and we anticipate this agreement will bring value to our company and the products we offer." About Parametric Sound Corporation Parametric Sound Corporation is a pioneering innovator of directed audio solutions. With a substantial body of intellectual property, Parametric Sound is the foremost authority in the application of acoustic technology to beam sound to target a specific listening area without the ambient noise of traditional speakers. Recent innovations produce a distinctive 3D audio image from just two speakers opening opportunities for 3D sound solutions for computers and entertainment. For more information, visitwww.parametricsound.com. About Epsilon Electronics Corporation Epsilon Electronics, Inc. manufactures and markets audio and video systems for automobiles through its subsidiaries. Its subsidiaries include Farenheit Technologies, Soundstream Technologies and Power Acoustik Electronics. The company offers DVD (Digital Video Disc) players, Bluetooth

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http://www.slideshare.net/davidlogan/epsilon-enhances-consumer Epsilon, the giant marketing analytics and email marketing technology provider, yesterday introduced the latest addition to its TotalSource Plus consumer database, the Market Trend data dimension. Using a set of compiled data elements about consumers, Market Trend helps marketers identify potential customers whose behavior is most similar to existing customers based on a predictive score.

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http://www.slideshare.net/davidlogan/epsilon-management-capital-parametric Agreement with Epsilon Electronics for the development and introduction of consumer products employing the Company's patented HyperSound technology. The arrangement is non-exclusive except for after-market automobile products for which Epsilon retains two-year exclusivity rights subject to certain conditions. The license contemplates a six-month development term to create prototypes thereafter followed by a three-year manufacturing term.

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