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The Observatory's first project, sponsored by ebrary and Baker & Taylor and undertaken by CIBER, was to quantify the impact of the world-wide recession on libraries. The research received widespread acclaim and was in published in a number of international journals and cited in The Scientist. The topic this year, social media and how they are impacting upon research practice is just as big.The aims of this study are to answer the following questions: * are social media impacting upon researcher workflows?   * if so, how should publishers and librarians respond?* how influential are age and other factors in shaping the demand for social media?

The way we represent, organize and share our knowledge propels us forward. It can either constrain or extend our abilities to think and create. In 1964, in his groundbreaking new media studies, Marshall McLuhan proposed that it is the medium, not just the content it carries, that impacts our lives. This is captured most eloquently in his most famous line: "The medium is the message."

The present study was motivated by our observation that, in spite of the increasing popularity and impact of Henry Jenkins' New Media Literacies framework, there was a lack of an appropriate quantitative measurement tool to assess these new media literacy skills.

"CHANDLER, Ariz. - Amy Furman, a seventh-grade English teacher here, roams among 31 students sitting at their desks or in clumps on the floor. They're studying Shakespeare's "As You Like It" - but not in any traditional way. "