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It took me almost 16 years to retrieve and digitize video footage of the late American graphic designer Paul Rand. As an undergraduate student at Art Center College of Design (Europe)* in Montreux, Switzerland, I got introduced to Paul Rand and his wife Marion during a hot and dry summer in 1994. Since I was studying both the basics of film and graphical user interface design, I was asked to shuttle Paul Rand around and to document his visit on campus and his lecture that included a presentation and video (interview with Steve Jobs) about the creation of the NeXT logo.

"In 1956, Benjamin Bloom with collaborators Max Englehart, Edward Furst, Walter Hill, and David Krathwohl published a framework for categorizing educational goals: Taxonomy of Educational Objectives. Familiarly known as Bloom's Taxonomy, this framework has been applied by generations of K-12 teachers and college instructors in their teaching. The framework elaborated by Bloom and his collaborators consisted of six major categories: Knowledge, Comprehension, Application, Analysis, Synthesis, and Evaluation. The categories after Knowledge were presented as "skills and abilities," with the understanding that knowledge was the necessary precondition for putting these skills and abilities into practice. While each category contained subcategories, all lying along a continuum from simple to complex and concrete to abstract, the taxonomy is popularly remembered according to the six main categories."