I thought parts of this article were interesting and relevant to the reading we're doing. O'Reilly discussed privacy to some extent in this first half, but, I thought it might be interesting to look at some policy about privacy protection more deeply.
Kind of an odd connection, I know, but it's really important for social media users to recognize what "sock puppets" are and how they can be used outside of arguments between high school kids.
Careful who you de-friend! I was interested in any news around the changing of language based on our use of technology - things like using "Google" or "Wiki" as verbs, for example - and thought of "friending." When I Googled this and looked at News, there were several stories to this effect!
McLuhan and Bogart would probably enjoy this article because it involves procedural rhetoric. It examines how "gamification strategies"--using games to change behavior in real life--can promote energy efficiency. Companies like SimpleEnergy are creating apps that let users track their energy usage, find ways to improve, and compete with friends and neighbors for spots on a leaderboard. Gamification succeeds because apparently social pressure can motivate people even more than monetary incentives, and these initiatives combine both types of incentives: An energy usage competition at the University of Hawaii led to some dorms cutting energy usage by up to 20 percent. This specific method also allows users to save money and conserve energy without "radical infrastructure changes" or the corruption and waste that often results from government subsidies to politically-connected "green" companies like Solyndra and possibly Sapphire Energy. In addition, the apps provide large-scale energy usage data that researchers can use to measure both change over time and the impact of energy usage on other variables.
This article touches on a lot of the topics that keep surfacing in our classroom discussions about narcissism and how we use social media to communicate with others and share our own identities. It also expresses some of the concerns that I am often torn about; how much privacy can we have if we are going to use this technology, and why aren't we more aware of it.
These are the kinds of risks today's digital users face without even realizing it. How many of us actually sit down with a site before registering for an account and read through the Terms of Use and Privacy Policy? Or if you do, how far do you get before you're bored to death or completely confused? This kind of stuff terrifies me. But why are we at fault? Does this mean I have to delete my Pinterest account?