This is a podcast-interview of Crumlish and Malone, whom we will be reading in a few weeks. It's a bit long, but if you get the time you can listen to a few parts of it.
Our reading this week touched upon the idea of "sock puppets," or fake users "often created for the purpose of talking up or praising a product" (Crumlish and Malone 305). This article explains how a company that creates and sells a program for learning and mastering guitar was fined a quarter of a million dollars for fabricating online reviews.