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ConspiracyScience.com is run by Edward Winston, a software engineer whose hobby is debunking various conspiracy theories using knowledge and research. This page debunks the Zeitgeist film, linked below. Winston is not alone in discrediting the Zeitgeist movement - some internet message boards are devoted entirely to debunking conspiracy theories. These are great examples of the internet's ability to correct mistakes over time, eg: Zeitgeist convinced millions of viewers to believe untrue facts and theories - websites like ConspiracyScience.com convinced millions of others that Zeitgeist is unreliable.

Zeitgeist is a documentary film produced by Peter Joseph, released in 2007. It outlines the many ways in which information has been repressed by governments and religions over centuries to maintain control over the public. The film went viral shortly after its release, thanks to the internet. Unfortunately for Peter Joseph, countless debunking websites and smear campaigns have been launched to discredit the documentary. This scenario is a great example of how social movements can be created and driven by the internet, only to be killed later by the internet.

This is a great website devoted to the theory of Guerrilla Marketing. It is hard to define Guerrilla Marketing/Advertising, but the basic concept is to market the brand in un-conventional ways, in an attempt to grab the attention of the viewer. This could be applied to outdoor, print, television or internet advertising. If you click the "articles" link at the top, it will discuss many different aspects of guerrilla marketing.