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Breanne Garland on 15 Sep 09Reviews three 1997 books that attempt to unravel the origin, process, or consumption of 20th-century celebrity: Herbert G. Goldman's 'Banjo Eyes: Eddie Cantor and the Birth of Modern Stardom,' Leonard Leff's 'Hemingway and His Conspirators: Hollywood, Scribner's, and the Making of American Celebrity Culture,' and P. David Marshall's 'Celebrity and Power: Fame in Contemporary Culture.' Goldman's biography and Leff's analysis of Hemingway focus on the production of stardom, but Goldman ignores the dense cultural interplay of ideology and commerce that supports and disseminates fame. Marshall's elaborate theorizing cannot support his claim that audiences appropriate and reconceptualize Oprah Winfrey, Tom Cruise, and New Kids on the Block. Greater periodization is needed to further the exploration of celebrity begun by these works.