An Intuit report estimates that by 2020, more than 60 million Americans will be contingent workers. With long-term employment giving way to contract workers, 87% of executives leading global HR have already changed or plan to change their talent-sourcing strategy to find both contract workers and experienced employees. That includes farming out temporary work through freelance platforms like Odesk and marketing and product development through creative crowdsourcing platforms like Tongal or Quirky.
Lydia Dishman, Fast Company, April 16, 2015 on business ecosystems, Deloitte Consulting uses term "ecosystems" and has new report--Business Ecosystems Come of Age. Intuit report on contingent workers is cited. Two points: temporary work through freelance platforms like Odesk and marketing and product development (projects) through creative crowdsourcing platforms like Tongal or Quirky.