The new talent community declares the end to job postings and the painful transaction between applying for a specific job and getting a cold rejection. It further offers the opportunity to become “a corporate insider,” where you join the firm’s exclusive “talent community,” made up of interested prospects and applicants. In essence its own social network that the firm can use to keep in touch with applicants over time. It can also use the information that you provide during the increased interactions with recruiters to find the right job for you, even if it’s outside the typical jobs that you would have applied for.
Very interesting assessment of Zappo's "no job postings" recruiting--totally different approach to pooling aspirants/"insiders" into groups with individuals providing a lot of information about who they are and what they value along with experience and credentials--ready for automated key word search and recruiters' attention.