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If you've got an hour to spare (I know, I know), this lecture by Henry Jenkins is worth a watch. Good stuff about participation, content (distribution vs circulation), etc.

In this article, two Australian researchers investigated whether Twitter can be used to foster enhanced student engagement within a university level sport marketing course. 68 students participated in the study. 59% of the class did not have an existing Twitter account and had to sign up for one to participate in the study. There were two aspects of Twitter user during the course. First, students would participate in two discussion lectures, which was structured much the same as a Twitter chat, with questions posted in advance of the actual discussion. The second aspect was to regularly post contemporary issues in sport marketing that coincided with the course content. Much like EME 6414, students used a hashtagged course code to be able to track the activity and respond to their classmates. I thought it was interesting that the researchers explicitly advised existing Twitter users that they did not have to censor their regular Twitter activity, as the instructor would only follow the course hashtag. This appears to be a clear acknowledgement of the potential for context collapse when social media is incorporated into an educational setting. Questionnaires were administered to broadly measure aspects of student engagement. The results suggest that Twitter was effective in the university classroom as engagement levels increased over the semester. Twitter made it easier for students to connect with both the instructor and other students and extend that connection beyond the lecture time in the classroom. These networking tools also allow students to take on a more active role in the co-creation of the course content. I think this is one of the most significant advantages of incorporating social networking elements into the classroom. The biggest limitations of the study were its small sample size and homogeneous population. Future studies should include more students from various disciplines.

It took me a very long time to find the comment button to add another thought to my original post. Not nearly as noticeable as other discussion platforms. Anyway...I wanted to add that this article was very appropriate right now because the TA for EME 5608 is currently conducting research on a very similar topic, specifically "when and how social media apps like Instagram are used by students (without instructor participation) to support social interaction and build social connections in online courses." I know some of you are also in that course and I'm curious what your opinions are on the experiment? Do you think that interacting on Instagram has increased your social connections and added benefit to the learning experience?

It also took me a long time to find the comment button! You are not alone in that!

"As well as learning from those who have made their name online, students will gain valuable insight into what it means to have a digital identity and how to market ideas to your target audience. Among the topics included in the programme are the psychology of memes, brand building and how to tell your story online....The teaching panel includes award winning teacher and expert in pop culture, Dr Eleanor O'Leary; Marketing Lecturer of the Year, Dorothy Keane; and brand planning professional Ciaran O'Loan."

How to Participate in a VoiceThread - Shared with a Creative Commons license This is a how-to guide explaining how to leave a comment in a Voicethread. VoiceThread is an online discussion tool that provides opportunities for community building and learning, centered around visual media.