Motivation and sustained participation in the online crowdsourcing community: the moder... - 2 views
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Specifically, reputation-based reward satisfies crowdworkers' need for status improvement (Ye and Kankanhalli, 2017); recognition-based reward meets their need for positive recognition and attention (Leimeister et al., 2009) and feedback-based reward enables them to acquire concrete information about the quality and value of their submission (Feng et al., 2018).
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Specifically, hedonic reward highlights the importance of providing enjoyable participation experiences (Rockmann and Ballinger, 2017; Ye and Kankanhalli, 2017); and eudaimonic reward emphasizes the necessity to promote crowdworkers' tendency to employ crowdsourcing community for psychologically worthwhile experiences (Mekler and Hornbæk, 2016).
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There are four types of contextual extrinsic motivations in the online crowdsourcing community: monetary reward, reputation-based reward, recognition-based reward and feedback-based reward.
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In their study, Wei and Xiang (2021) examine how motivation sustains participation in an online sourcing community. After reading Zhao and Zhu's (2014) work, I explored this topic further as they recommended it for future research. Overall, their work revealed that both intrinsic and extrinsic motivation were critical. External motivators included improved reputation, recognition, and feedback, whereas internal motivators related to emotional feelings of happiness and pleasure.