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Paul Buchheit, the man who built the first versions of both Gmail and Adsense, says the real time web is going to be the next big thing.

But what's the point? What's in it for us, as users? We offer below three models of value that we suspect will be found in the Real Time Web. They are the concepts that underly the vision described above at the top of this post. Those concepts are Ambiance, Automation and Emergence. This is just an initial exploration of ideas, reality will undoubtedly be more complicated shortly. We welcome your participation in thinking about this part of the fast-approaching future of the web.

Gosling was drawn to this research because he believed that how one is perceived online is more important than ever these days since social networks are often where other people get their first impression of you.

He also mentioned that your social networking profile could also impact your employment opportunities as savvy employers have learned to search out the online profiles of potential new hires.