This can be true even with 'conventional' journalists - for example if the BBC's Rory Cellan-Jones tweets that he is appearing on the news, I'm probably more likely to tune in and watch it, because I've been following his process in creating the story.
This can be true even with 'conventional' journalists - for example if the BBC's Rory Cellan-Jones tweets that he is appearing on the news, I'm probably more likely to tune in and watch it, because I've been following his process in creating the story