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"ARML is an initiative to standardize the way points of interest are described. Similar to web browsers this would enable content providers to create their data once and it can be viewed across all browser that support the standard. As KML is already a very popular format (e.g. Google Earth) we decided to base the ARML specification on KML and extend it with AR specific structure. Also many companies and organizations have already their data in KML available and there are many KML converters available to transform existing data. Additionally Google Earth is an easy to use interface to create KML data even by non-technical people. "