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"A game where players guide Santa's sleigh through obstacles and to collect presents."

Gamification in Marketing means inputting gaming into non-gaming elements. This boosts the engagement and encourages customers to take part so that your business gets popularized and interesting. To get the attention of the customers, gamification works really well as of 2020. In terms of digital marketing, gamification is introducing gaming elements into your website, applications or email marketing. Gamification excites the customers and might attract them to access your site and a person always comes back to the thing in which was interesting to him or her.

Google AdSense provides a space for the creators and publishers for earning money for the content they provide through online medium. Google AdSense attaches advertisements based on your content and the type of users or viewers on your platform. The advertisers pay for these ads and are willing to promote their services or products. The amount may vary, depends on the advertisers and hence you may receive different amounts at different times.

Search Engine Optimization (SEO), simply means to increase your website visibility on to the Search Engine Result Page (SERP) organically, which means without any paid method. Search Engines like Google and Bing uses bots to go through the pages on the web and collect information about those pages and arrange them in an index. Next, some technical Algorithms analyze the contents or information in the index which finalizes the ranking of the pages in SERP. Google says search algorithms go through many factors "including the words of your query, relevance and usability of pages, the expertise of sources and your location and settings". Google is mostly used because of its most reliable algorithms. How SEO works: Search Engine Optimization simply shows the search engines that your content is the best relevant content for the users because the search engines have the same goals to show the most compatible result to the users. SEO also depends on the type of search engine you are optimizing for. To gain more organic traffic to your webpages you need to understand the search engines' algorithms and to gain more views on videos, you need to practice YouTube SEO. Optimizations For Google: Google uses nearly 200 ranking factors, still, nobody knows the exact ways of Google ranking algorithms. Now, we need to always remember about Google is that it always ranks web pages, not websites. Your page ranks for different keywords. Hence you need to optimize different pages on different keywords. All your pages should not be optimized using one keyword. AntWak videos provide a complete guideline on Search Engine Optimization. Here you can watch videos of working professionals and learn in detail about SEO.

Basic Steps to Become a Digital Marketer Attending Networking Events. Take advice from digital marketing professionals. Get an idea of the situation that the digital marketing field is heading in. They are mostly full of interesting events, workshops, and lessons. All ready to push you to enhance your skills and expand your understanding of why and what you do. Learning from Digital Marketing Brands and Entrepreneurs. The digital marketing experts have the experience, skills, and knowledge needed to create digital content. This is accessible for beginners since most of these experts are digital marketers themselves, they know exactly how to make their content easy to find on search engines and across social media platforms. Connect with Similar Thinking Individuals. As a digital marketer, developing communities online, is a large part of your career. Either online or offline, active digital marketing communities will help you know the importance of what you do and how it goes within the imagination of your business and your life. Gain real Skills Join a Digital Marketing Internship. An internship is often challenging. But around the right team of professional marketers, you will learn from both the mistakes and successes they've gone through over the years. An internship not only helps to enlarge your digital marketing resume and experience. But it will help you decide what you appreciate in a working environment. Have a Professional Degree. Having a professional degree is only achieved after completing a certificate program. These courses often cover important fields of digital marketing, including: SEO PPC marketing Email marketing Social media management Stay Updated on the State of Digital Marketing. The field of digital marketing is ever-changing, and digital marketers need to keep up. They need to know from popular online acronyms to how artificial intelligence (AI) is affecting the way people use technology. Always need to stay up to date with valuab

One such effort to address the continuous learning needs of professionals is AntWak AntWak is a "Social Learning Platform" which believes that the knowledge professionals painstakingly accumulate by years of industry experience is invaluable. Early professionals can benefit immensely from this "Experiential Knowledge" to become better professionals and chart more rewarding careers for themselves AntWak has recently been recognized by multiple EdTech platforms as one of the most promising platforms for professionals

What is a Chatbot? Chatbots are computer programs or software through which a human can communicate with digital devices just like a real human. It helps in conversation as if a real human is doing, it's mainly through texts. It doesn't communicate like robots, the texting system works like a real person typing. This gives the end-user a feeling of talking to a real person and not computerized texting. It's also known as digital assistants. Why are Chatbots used? Quicker replies. Problems solving or solving complaints. To get descriptive explanations and answers. To connect to a human customer service agent. Book a reservation. Payments of bill. Buy things online. To get suggestions for buying. Over the last few years, chat systems have become more popular. Millennials prefer chatting over emails. Many people are not comfortable talking on phone calls with customer service care and prefer to chat in the chatbot of the applications or website. Chat applications like Whatsapp have become more popular nowadays. In business, chatbots make it easier for the user to communicate. Chatbots must be a part of your marketing strategy To keep up with the competitive era, automated digital systems are preferred more. The easier, the friendlier. In the digital era, Chatbots are the virtual agents who help the users using Natural Language Process (NLP) and always reply in a logical manner rather than the robotic types. Here are the few important points which state why you should include Chatbot in your marketing strategy: Saves Time & Money: Chatbots replace the labor work, which used a lot of money and time. When people reply it takes time because humans take much more time than an AI system to do the same work assigned. Helps understanding customers better: Every time a new customer enters the site or application, chatbots ask the customer a few questions which help in serving the customer better next time. In the case of old customers, the chatbots collect past

Affiliate Marketing is a rational and flexible sales strategy that creates numerous income streams. However, it is not an easy, get-rich-quick form of income. Earning through Affiliate Marketing requires: Research into products, web traffic patterns, and follower interests. Regular engagement with the products and brand networks that you choose to endorse. Hours of maintaining a relationship with the followers who show interest in the service/product or purchase them through your affiliate links. Using Search Engine Optimization (SEO) and social media marketing to consistently attract new followers. Successful Affiliate Marketing strategies: Knowing your partners- Research each affiliate scheme you think about joining so that you will understand how and when you'll be paid. Build trust- Buy the products and personally witness the quality. You'll be judged by the product or service you promote, you need to focus on the quality of your recommendations, not just the earning potential. This gains your followers' trust and would purchase through you in the future. Relevance- Choose wisely that matches your niche and the contents of your blog. SEO or social media alone cannot drive people to your website and affiliate referrals, understand your target audience. Know the legal requirements- You should write a review or use an in-text link as a recommendation. You can mention each purchase using that link can make a revenue for you, not disclosing affiliate or revenue-generating links, could make you face legal and financial penalties. Track your traffic and earnings- Observe the success of your affiliate programs, know which programs are the most successful and which products resonate with your followers so you can plan future campaigns. Watch AntWak videos on Affiliate Marketing, which is an achievable income option, but it doesn't work for every business, making an income through affiliate marketing requires dedication and commitment over a long period of time.

Programmatic advertising is about automatically buying and selling online advertisements. It does not matter how creative an ad is, placing it correctly to the right targeted audience is the only way it can be effective. Hence, buying the best ad space at the best price & selecting the right target audience, is the key thing. The whole process of Programmatic advertising includes two parties: Advertisers who buy the ad space online Publishers, who own the digital space and are willing to sell Programmatic advertising uses algorithmic software that operates the sale and placement of digital ad impressions via ad exchange platforms in a fraction of a second. It also includes traffic data and online targeting methods to give out impressions more precisely and at scale, hence a better return in investment for both parties. Programmatic advertising The process of Programmatic ads in summary: A person clicks on a website The website owner puts the ad impression up for auction Advertisers offer bids for the impression The highest bidder wins the ad impression The ad is served on the website to the users The user hopefully clicks on the ad and converts All the steps above happen instantly, if the user, who clicked on the ad is a strong potential customer, which is calculated based on their surfing data history and online profile, the bid served for your impression will become higher. Watch AntWak video on programmatic ads to know more.

Why might it be that our students struggle with independence? Maybe it comes from the language moves we make. As with the language of thinking, being deliberate with our choices can help us to create a classroom culture where students demonstrate independence and initiative.

It is soon the start of a new school year for students in Australia. In other parts of the world, the year continues after a short break for Christmas while New Year festivities are just around the corner for those observing the lunar new year. The start of the year is considered an excellent time to reflect on key ideas that matter to our learning and potential for success. But does this equate with goal-setting?