Relevel Digital Marketing Test Round 2 Questions - 0 views

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  #1 kulangaramathew on 25 Jun 22

   

  1. Which one is not a recommendation when you launch reach and frequency campaigns?
  
  Relevel Digital Marketing Test Round 2 QuestionsYour target audience needs to be at least 200,000 people
  You should exclude Custom Audiences.
  You should use broad audiences.
  Reach and frequency is best for Reach, Brand Awareness, and Video Views objectives.
  
  2. Food zone wants to create a campaign that resonates with millennial audiences. Insights and marketing research show that 87% of food shoppers in India ages 18-34 say they discover new food or recipe ideas on social platforms.
  
  How can food zone use this information in its upcoming marketing strategy?
  
  Create ads that include recipe ideas
  Partner with celebrity chefs to create branded content
  Create ads that feature people in the Millennial age group
  Target ads to people who like Pages related o food and recipes
  
  3. Daily Mart wants to promote a next-day delivery service for its online store. The Marketing team used the Audience Insights to find people who live in the locations served for next-day delivery and who like gardening or home improvement-related Pages
  
  How could the marketing team use these insights to target their ad campaign?
  
  Target different ads to audiences in each location
  Use ad creative that includes images from each location
  Create a Page for each business location
  Target ads to audiences in specific age groups
  
  4. An entertainment company wants to increase awareness for its upcoming rock show. The marketing team chooses the awareness objective. Which targeting strategy should they use?
  
  A Custom Audience based on a customer list of people who attended a previous show similar to this particular artist
  A Core Audience that uses a customer list of people who attended a previous show similar to the rock artist
  A Custom Audience based on website activity
  A Custom Audience built with offline activity
  
  5. A beauty product company, kaylcos is focused on increasing website visitors and encouraging people to shop online. The advertiser wants to transition its current customer base from website-based online shopping to the new mobile app. The app launched two days ago but has experienced fewer than 100 app installs. Additional information: Data sources: pixel, SDK, and offline conversions Placements: News Feed and Instagram feed Creative elements: a 15-second video that showcases the new app
  
  How should the advertiser structure its strategy?
  
  A Custom Audience based on website activity of people who currently shop online with the App Installs objective
  A lookalike audience of current customers who currently shop online with the Brand Awareness objective
  Create a Page for each business location
  Target ads to audiences in specific age groups
  
  6. Chandan is a marketing associate at WOW, a beauty and personal care brand that offers a range of skincare and makeup products. The company has a new line of lip gloss and Chandan is creating the campaign. The goal is to generate sales. Which of the following would be a good KPI for him to evaluate success?
  
  Total number of ad clicks
  Total number of conversions
  Brand awareness lift
  Total number of ad impressions
  
  7. A campaign has 931 impressions and 38% impression share. Calculate the total impressions.
  
  9310
  2450
  3800
  3600
  
  For further learning about Digital Marketing click here https://skilltestforallfreelancers.blogspot.com/

   

  <div class="cArrow"> </div><div class="cContentInner">1. Which one is not a recommendation when you launch reach and frequency campaigns? <br /> <br /> Relevel Digital Marketing Test Round 2 QuestionsYour target audience needs to be at least 200,000 people <br /> You should exclude Custom Audiences. <br /> You should use broad audiences. <br /> Reach and frequency is best for Reach, Brand Awareness, and Video Views objectives. <br /> <br /> 2. Food zone wants to create a campaign that resonates with millennial audiences. Insights and marketing research show that 87% of food shoppers in India ages 18-34 say they discover new food or recipe ideas on social platforms. <br /> <br /> How can food zone use this information in its upcoming marketing strategy? <br /> <br /> Create ads that include recipe ideas <br /> Partner with celebrity chefs to create branded content <br /> Create ads that feature people in the Millennial age group <br /> Target ads to people who like Pages related o food and recipes <br /> <br /> 3. Daily Mart wants to promote a next-day delivery service for its online store. The Marketing team used the Audience Insights to find people who live in the locations served for next-day delivery and who like gardening or home improvement-related Pages <br /> <br /> How could the marketing team use these insights to target their ad campaign? <br /> <br /> Target different ads to audiences in each location <br /> Use ad creative that includes images from each location <br /> Create a Page for each business location <br /> Target ads to audiences in specific age groups <br /> <br /> 4. An entertainment company wants to increase awareness for its upcoming rock show. The marketing team chooses the awareness objective. Which targeting strategy should they use? <br /> <br /> A Custom Audience based on a customer list of people who attended a previous show similar to this particular artist <br /> A Core Audience that uses a customer list of people who attended a previous show similar to the rock artist <br /> A Custom Audience based on website activity <br /> A Custom Audience built with offline activity <br /> <br /> 5. A beauty product company, kaylcos is focused on increasing website visitors and encouraging people to shop online. The advertiser wants to transition its current customer base from website-based online shopping to the new mobile app. The app launched two days ago but has experienced fewer than 100 app installs. Additional information: Data sources: pixel, SDK, and offline conversions Placements: News Feed and Instagram feed Creative elements: a 15-second video that showcases the new app <br /> <br /> How should the advertiser structure its strategy? <br /> <br /> A Custom Audience based on website activity of people who currently shop online with the App Installs objective <br /> A lookalike audience of current customers who currently shop online with the Brand Awareness objective <br /> Create a Page for each business location <br /> Target ads to audiences in specific age groups <br /> <br /> 6. Chandan is a marketing associate at WOW, a beauty and personal care brand that offers a range of skincare and makeup products. The company has a new line of lip gloss and Chandan is creating the campaign. The goal is to generate sales. Which of the following would be a good KPI for him to evaluate success? <br /> <br /> Total number of ad clicks <br /> Total number of conversions <br /> Brand awareness lift <br /> Total number of ad impressions <br /> <br /> 7. A campaign has 931 impressions and 38% impression share. Calculate the total impressions. <br /> <br /> 9310 <br /> 2450 <br /> 3800 <br /> 3600 <br /> <br /> For further learning about Digital Marketing click here <a href="https://skilltestforallfreelancers.blogspot.com/" rel="nofollow" target="_blank">https://skilltestforallfreelancers.blogspot.com/</a></div>

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