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Today, we see a lot of leading makeup and beauty companies selling their products based on a promise of looking good and feeling good. Though those may apply to you in applying their makeup, how you mentally look and physically feel can be different stories completely after using such products. If you have celiac disease, intake a lot of GMO soy, or are a possible candidate for cancer (think about it), then looking good and feeling good may have a whole different meaning and a whole different promise that can't be kept.