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This is a great example of changing the business narrative one story at a time. Imagine what we could do in education if school boards and school leaders had this kind of perspective.

Short summary of "Re-Authoring the World" by Dr. Chene Swart

Steve Denning on the art and craft of story telling

More on social proof - with a twist.

"Let me try to illustrate with an enhanced rendition of the Apple narrative as I understand it. Here it is: The earliest generation of computers came into society [Event 1] and transformed the way we run our institutions. [Event 2] But, in the process, they also reinforced the grip of mass society on all of us as individuals, converting us into numbers to be processed by mainframes so that we can be more easily manipulated by those who run the computers [Event 3]. Now, we have a new generation of computers and related technology [Event 4] that provides us for the first time with tools that we can individually use to free ourselves from the constraints and pressures to fit into mass society and that allow us to express our unique individuality and achieve more of our potential [Event 5].  But, this outcome is not a given; it requires each of us to "think different" - will you "think different"? [Possible Event 6 to infinity]. Now, I may be wrong, but to me this is a connected set of relevant events that speaks to all of us."