Tools of Change: Workship - designing iPad apps | TeleRead: News and views on e-books, libraries, publishing and related topics - 0 views
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Decided that the Apple ad was right and people wanted a “lean back” reading experience.
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Primary challenge: how to design something new, and make it feel familiar. Two goals, let people know it what the Times and people had to understand it immediately after launching it.
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4 rules: great ipad apps are platform savvy, start small and improve over time, demand collaboration to build and are crafted to enhance the lives of human beings.
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