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pegalogics

Advantages of UX Research & Why Startups Are Scared to Invest In The Same - PegaLogics - 0 views

www.pegalogics.com/e-scared-to-invest-in-the-same

#uiuxdesignagencyinindia #userexperiencedesignagency #uxagency #topuiuxcompaniesinindia

shared by pegalogics on 08 Oct 21 - No Cached
  • pegalogics on 08 Oct 21
     
    UX Research is researching and analyzing the target audience. Comprehending their behavioral habits, knowledge, dealings, and emotion towards your property and the mindset they come with when borrowing the product. According to a current study, India discerns about 50,000 new start-ups per year. An average of 2-3 start-ups is assumed every day, and yet India sees only a 10% success ratio. While one may or may not be familiar with difficulties that direct to that, one thing start-ups can evaluate is the Users' experience. If the user successfully utilizes the product, which improves the users' life, generally, there will be an increase in the pressure for such products, hence earning it highly controversial that the commodity or brand will cease to function. So, if that's the possibility, why do start-ups shy off from UX research? Or, what are the beliefs of UX Research that blur the senses of new entrepreneurs today? And how it results in further destruction than reasonable.
Sarah Hanawald

Technology Review: Social Networking Hits the Genome - 0 views

www.technologyreview.com/...20464

genome socialnetworking

shared by Sarah Hanawald on 13 May 08 - Cached
    • Sarah Hanawald
      Sarah Hanawald on 13 May 08
       
      OK, I'm scared.
    • Sarah Hanawald
      Sarah Hanawald on 13 May 08
       
      remember Gattica?
  • a new social-networking service that allows customers to compare their DNA.
  • ...4 more annotations...
  • encourage consumers to get DNA testing, potentially creating a novel research resource in the process
  • people can find each other by their alleles
  • most of the controversy centered on the medical applications. Customers can learn their genetic risk, compared with the general population, of myriad diseases, including Alzheimer's, diabetes, macular degeneration, and cancer. But many scientists and physicians say that it's unclear whether the average user can truly comprehend this information, and whether knowing her genetic risk will actually improve her health
  • allows people to compare their genome with those of family members, friends, and even strangers who have offered up their DNA data
  • Sarah Hanawald on 13 May 08
     
    Freaky. Reminds me of the sci fi of the 90's.
  • Sarah Hanawald on 13 May 08
     
    Worth a mention?
Bruce Vigneault

Is Google Making Us Stupid? - The Atlantic (July/August 2008) - 0 views

www.theatlantic.com/...google

google reading technology media article brain

shared by Bruce Vigneault on 11 Jun 08 - Cached
  • It is clear that users are not reading online in the traditional sense; indeed there are signs that new forms of “reading” are emerging as users “power browse” horizontally through titles, contents pages and abstracts going for quick wins. It almost seems that they go online to avoid reading in the traditional sense.
    • Bill Guinee
      Bill Guinee on 18 Apr 09
       
      I have a stack of books I should be reading right now, but I am cruizing the internet instead.
  • Wolf worries that the style of reading promoted by the Net, a style that puts “efficiency” and “immediacy” above all else, may be weakening our capacity for the kind of deep reading that emerged when an earlier technology, the printing press, made long and complex works of prose commonplace. When we read online, she says, we tend to become “mere decoders of information.” Our ability to interpret text, to make the rich mental connections that form when we read deeply and without distraction, remains largely disengaged.
  • As the media theorist Marshall McLuhan pointed out in the 1960s, media are not just passive channels of information. They supply the stuff of thought, but they also shape the process of thought. And what the Net seems to be doing is chipping away my capacity for concentration and contemplation.
    • Bruce Vigneault
      Bruce Vigneault on 21 Mar 09
       
      Maybe we are learning a new mental skill and as a choice are letting go of a skill that we no longer find useful?
  • ...12 more annotations...
  • The more they use the Web, the more they have to fight to stay focused on long pieces of writing.
  • He speculates on the answer: “What if I do all my reading on the web not so much because the way I read has changed, i.e. I’m just seeking convenience, but because the way I THINK has changed?”
    • Bruce Vigneault
      Bruce Vigneault on 21 Mar 09
       
      I'm not sure that this is necessarily a 'bad thing'?
  • I’ve lost the ability to do that
  • “power browse” horizontally through titles, contents pages and abstracts going for quick wins.
  • “We are how we read.
  • mere decoders of information
  • Reading, explains Wolf, is not an instinctive skill for human beings.
  • our writing equipment takes part in the forming of our thoughts.
  • The last thing these companies want is to encourage leisurely reading or slow, concentrated thought. It’s in their economic interest to drive us to distraction.
    • Bruce Vigneault
      Bruce Vigneault on 21 Mar 09
       
      It is scary to beleive that this organic change to our brain is being driven by commercialism!
  • In Plato’s Phaedrus, Socrates bemoaned the development of writing. He feared that, as people came to rely on the written word as a substitute for the knowledge they used to carry inside their heads, they would, in the words of one of the dialogue’s characters, “cease to exercise their memory and become forgetful.” And because they would be able to “receive a quantity of information without proper instruction,” they would “be thought very knowledgeable when they are for the most part quite ignorant.” They would be “filled with the conceit of wisdom instead of real wisdom.”
    • Bruce Vigneault
      Bruce Vigneault on 21 Mar 09
       
      Ahhh... so with each new step in technology this same 'scare' is felt by the elite ;)
  • The Italian humanist Hieronimo Squarciafico worried that the easy availability of books would lead to intellectual laziness, making men “less studious” and weakening their minds.
  • I come from a tradition of Western culture, in which the ideal (my ideal) was the complex, dense and “cathedral-like” structure of the highly educated and articulate personality—a man or woman who carried inside themselves a personally constructed and unique version of the entire heritage of the West. [But now] I see within us all (myself included) the replacement of complex inner density with a new kind of self—evolving under the pressure of information overload and the technology of the “instantly available.
  • Thieme Hennis on 11 Jun 08
     
    What the Internet is doing to our brains by Nicholas Carr Is Google Making Us Stupid?
pegalogics

Advantages of UX Research & Why Startups Are Scared to Invest In The Same | Pegalogics| - 0 views

UX Research is researching and analyzing the target audience. Comprehending their behavioral habits, knowledge, dealings, and emotion towards your property and the mindset they come with when borro...

#topuiuxcompaniesinindia #userexperiencedesignagency #uiuxdesignagencyinindia ##uxagency

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