social spaces tend to be spaces where our primary customers -- parents and students -- spend a heck of a lot of time.
63 percent of the respondents to a recent Pew Research Center on Journalism and Media survey reported turning to Twitter and Facebook for news "outside the realm of friends and family"
School personnel can post traditional communications -- calendar updates, school closing information, details on special programming or deadlines -- just as easily as classroom teachers can post pictures of cool classroom happenings or community organizations can post links to resources that parents and students might find useful.
Having a social media presence is essential for schools to maintain communication with their stakeholders. A school hashtag is an excellent way to make it easy for everyone to share.