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Though this article is written for the business sector, there are many great parallels with how we experience social media's acceptance in the educational realm. The suggestions that are given are readily applied to our setting, as well. In the enterprise, many employees think blogs are merely websites on which people talk about their cat or their latest meal. Many don't know the differences between and advantages of such tools as message boards, blogs, and wikis. They have heard of these terms in passing, but the demands of their day-to-day jobs have prevented them from recognizing the distinct benefits of each tool. Solution: It is useless to advocate for social media tools in a vacuum. Unless you're describing a solution to a practical problem, busy workers will not respond to buzzwords like "wiki," "blog," and "community." Your client usually has about a 30-second attention span in which you can sell a social media tool. An aide in my arsenal has been the excellent videos by Lee Lefever at Common Craft. Lee visually explains social media concepts "In Plain English." Common Craft videos quickly explain complex and sometimes unfamiliar technologies in a few minutes, sans the buzzwords, hype, and sensationalism. Problem: Cynical Clients Who Don't Want to Share Information Unfortunately, some potential SharePoint users balk at the technology because they have no desire to share their knowledge for the benefit of the organization. These individuals tend to equate their knowledge with job security; therefore, they feel nervous about sharing out of fear that they wouldn't be needed any more.

Not going to NECC? Please sign up to stream!

from Miz Mercer: Planning page for streaming from NECC 2008 in San Antonio. We are looking for outside backup streamers to Skype with hosts at NECC and stream out the conversation on ETT A and B. Please sign up!

A host of sessions from this year's NECC 2008 conference are going to be live streamed via Mogolus, UStream.tv and other tools. If you can't make this year's conference (or if you want to double up on your learning while in San Antonio) plan to tune into these sessions. If you are going to be streaming out a session, please add it to the "TV Guide" below so people will be able to find it. Additionally, please send links to recordings of these presentations to e-mail@edstream.tv in order to have them added to the EdStreamTV channel (to the right) as well as the On Demand library.

the empire grows ...

San Francisco - CEO Microsoft, Steve Ballmer confirmed it will launch Windows 8 in 2012. This was later denied by Microsoft officials. "There seems to be a false statement. We welcome the latest generation of Windows 7 which will come in the next year," wrote Microsoft, told ZDNet (5/29/2011). "In the meantime, we have not issued a formal announcement linked the name and time of arrival of Windows next generation," he added. Ballmer also use the 'Windows 8 ' operating system. "You will hear a lot about Windows 8, whether it is tablet, PC or other variations," said Ballmer. Microsoft reportedly ready to bring the tablet version of the Windows operating system next week, in an event. Microsoft does not comment on rumors. Especially after other newspapers said, the OS for the tablet will be holding a Tegra microprocessor.

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Marratech is a leading web conferencing provider... Universities, colleges and education bodies around the world are turning to Marratech Desktop Video Conferencing (DVC) to manage collaborative international research projects, broadening their reach for distance learning and efficiently managing administration and training.

Will be used for a Virtual NECC 2008 session between San Antonio and Arlington, VA.

#1Boingo Wireless, a Wi-Fi aggregator is launching a flat rate Wi-Fi plan for the entire planet, which seems like a first step in Wi-Fi price war, and that is just great, repeat great news for the consumer at large.

#1Researchers were quick to dig up vulnerabilities in the beta release of Apple's brand new Safari for Windows browser.

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